Q & A with Fashion Brand PLAGE

PLAGE

Seoul, Korea based designer

Can you introduce your brand and yourself in a few sentences?

My name is Eunbyul Park and my premium swimsuit brand, PLAGE, means a beach or a seaside with sand in French. It avoids excessive decoration and adorns a minimal and classic design. It is a design that doesn’t draw its beauty from exposed body features. When you put it on, it gives you the comfort of not being wary of the eyes around you and a fit that doesn’t trap your body. With these features and benefits, this swimsuit design can truly help you enjoy the summer season.

What sparked your interest in fashion design?

I believe that fashion design is the most accessible form that allows everyone to easily express themselves. Also, I believe that by one’s fashion, others can come to know their thoughts or stylistic sense, and this is the most interesting part of fashion design. I display who I am through what I wear and tend to take great interest in dressing up with clothes that really suit me.

Can you describe your creative process?

Everything that I come into contact with while I am awake inspires me and I save them in my head. From things like images on social media, the clothes and expression of people I see on the street, or even music that I listened to that day. I try to collect instances that really left an impression on me through my senses. With that, I make an idea sketch using my unique interpretation, complete patterns and go over many sample products to build the exact replica of my desired design to completion.

What is your favourite part of being a designer? What drives you to design?

The fact that I can literally make and show others what I have drawn in my dreams. The fact that there is not a moment to be bored because I dream and make new designs each single time. The reason I am doing is that I can continue on making my unique designs even as I get older. This is the most appealing point for fashion designers.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

The cultural status in Korea is very conservative. It also flows in fashion where it’s not too lenient or generous when it comes to skin exposure. At the same time, there is a psychological sense in which they want to secretly show off the silhouette that only women possess. Our brand looks to focus on these principles and carry out our designs.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

Ever since the launch of our brand in June, 2019, this is the first runway show. It is an honor that it is taking place on the stages of Vancouver, the home of diverse cultures and people. I am already so excited about imagining how the audience will react from watching our show.

I hope that this show will be the starting point that will open up the possibility of the establishment of our brand as an internationally recognized brand.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

In the field of swimsuits, which is very limited, I hope that our new attempts will leave a unique and positive impression.

Thank you for speaking with us, Eunbyul. We look forward to seeing PLAGE on the VFW runway.

Photos contributed.

plage.shop

@plage_seoul

Q & A with Fashion Brand Emelia's Swimwear

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Emelia’s Swimwear

Toronto based fashion brand

MM: Can you introduce your brand and yourself in a few sentences?

I’ve always considered myself to be a ‘Follower of Sunshine™’, and the Followers of Sunshine™ are who I create my swimwear for. My brand focuses on quality, comfort, function, and of course, style with an emphasis on environmental stewardship. 

MM: What sparked your interest in fashion design?

I was travelling to many beach destinations and I found that there was a lack of  high quality, functional, and cute swimwear. I wanted to create a bathing suit that would be all of these things and also last for many swimwear seasons to come. 

MM: Can you describe your creative process?

My creative process is always different.  I am continuously asking other women and men what they would like to see or have in a swimsuit. 

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MM: What kind of questions do you ask yourself when you begin creating a collection?

What makes one feel beautiful? What makes one feel confident? What’s going to make others turn their head when they see someone in Emelie’s Swimwear? What activities is one going to want to do while in swimwear? 

MM: How did you learn the business of fashion?

I am self taught and studied other designers and felt that many aspects of the bathing suit could be approved upon without sacrificing cost. 

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MM: How do you find working as a designer in Canada? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

In Ontario our summers are short but the time is well spent with outdoor activities and soaking up as much sun as possible. I take this into consideration when designing swimwear as I want my pieces to be practical and functional for the many summer actives but I also want them to be comfortable and stylish. I live in Wasaga Beach, Ontario, I truly love it and feel very much connected to my home. However, as a Follower of Sunshine™, I find a little bit of ‘home’ wherever I travel. 

MM: What is your favourite part of being a designer? What drives you to design?

My favourite part of being a designer is the satisfying feeling of seeing women in my swimwear and seeing how their inner confidence and beauty truly shines. Helping make women look and feel good is what drives me. 

MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

Health and wellness has become a big part of today’s society and is my inspiration for my F/W19 collection. Introducing daring reds and confident blues represents the attitude behind the new collection. 

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MM: What is your favourite piece from the new collection?

If I had to pick just one, I would say my new ‘Marcella’ mesh onesie. The back detailing is so flattering and is very beautiful. 

Thank you for telling us about your journey into fashion design. We can't wait to see Emelia’s Swimwear show at Vancouver Fashion Week for the F/W19 season.

Check out Emelia’s Swimwear at: emeliasswimwear.com