Q & A with Fashion Brand HAMON



Japanese fashion brand

MM: Can you introduce your brand and yourself in a few sentences?

The impressed feeling reverberates. Like a drop of water falling on the water will continue to expand with a beautiful arc. Both inside and outside.

MM: What sparked your interest in fashion design?

I felt interested because fashion reflects the spirituality of a person.

MM: Can you describe your creative process?

I visualize various conscious thoughts and emotions that I feel on a daily basis and I turn them into clothes.


MM: Where do you find inspiration in your day-to-day life?

I find inspiration within myself. I am constantly trying to see things from a different perspective.

MM: What kind of questions do you ask yourself when you begin creating a collection?

Questions of individuality and diversity. Thoughts and emotions come from the same place. Don’t they? View yourself from different points of view. Lastly, do I have to make it or do I want to make it?

MM: How did you learn the business of fashion?

I am learning from various individuals I have met through my work. Everyone gives me advice and shares their opinion from their point of view. I am really interested in hearing everyone else’s perspective.


MM: How do you find working as a designer in Japan? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I started making clothes by myself. As most people know, Japan has a very unique culture. I design without intention. I think that overthinking the design process interferes with creativity. Through clothes, I connect with different individuals in society.

MM: What is your favourite part of being a designer? What drives you to design?

Being able to bring an idea to life.

MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

Regeneration. The leftover fabric after making clothes, fragments of woven fabric being repurposed. This collection celebrates accidents and the inevitability of life by focusing on the power of your mind to create.


MM: What is your favourite piece from the new collection?

The Two Sided Dress (pictured above).

Thank you for telling us about your journey into fashion design. We can't wait to see HAMON show at Vancouver Fashion Week for the F/W19 season.

Check out HAMON at: HAMON Clothes