Q & A with Fashion Brand DOXA

DOXA

Mexico based designer

Can you introduce your brand and yourself in a few sentences?

DOXA is a Mexican Brand created by industrial designers with a love for fashion, Xammy Vergara and Dominique Couture. We make modern and stylized designs by hand with high quality materials and artisanal processes.

What sparked your interest in fashion design?

Fashion has been a very important part of our lives and we’ve always appreciated the different points of view from the other brands from around the world. We thought it was time to show the way we see fashion. 

 Can you describe your creative process?

It starts with a concept, then we start our research and begin to brainstorm the pieces that we want to create.

Then, we make designs and variations—about 30 to 60 variations from each design—until we achieve a design that we are both happy and proud of. 

What is your favourite part of being a designer? What drives you to design?

Our favourite part is the final product. We love to see all of our work and ideas materialized into something tangible. Our love for fashion and materials are some of the things that drive us to design but also the moments when we see someone appreciating something we created.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

We feel connected to our home but this does not necessarily affects our design aesthetic. Our inspiration comes from all over the world—sometimes we are inspired by materials and techniques from México but sometimes we are inspired by other countries we’ve been to. 

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

The international exposure our first runway show will bring to the brand.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

Since this is our first showcased collection, we are inspired by different textures, stylized silhouettes and different manufacturing processes. We are introducing DOXA to the world.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

We are creating statement pieces that we want people to feel connected to and items people will cherish for many years.

Thank you for speaking with us, DOXA. We look forward to seeing your collection on the VFW runway.

Photos contributed.

doxamexico.com

@doxa.mx

Q & A with Fashion Brand Kraft Corridor

Kraft Corridor

India based designer

Can you introduce your brand and yourself in a few sentences?

My name is Saroj Mittra. Kraft Corridor was established in 2017 with a vision to provide a channel to the rural artisans in accessing the mainstream market. Also, encouraging preservation of traditional skills and craft, leading to creation of sustainable livelihood. It aims to bring positive change in the multitudes of artisans in India.

The products of Kraft Corridor are a perfect blend of indigenous skills with modern designs and patterns. Over a period of (around) two years, it has emerged as a luxury womenswear brand. Right from choice of fabrics to using embellishments, the ensembles are hand embroidered in different contemporary styles and have an ethnic feel. It targets women of all age ranges.  

What sparked your interest in fashion design?

India is home to multitudes of artisans and each region has its own charm and history of crafts. I was mesmerized by the skills and the elegant hand embroidery inherited by the artisans in Lucknow (in the state of Uttar Pradesh in North India). It inspired me to recreate the magic of traditional crafts.

Can you describe your creative process?

Hand embroideries viz. chikan, zardozi and taarkashi are a huge part of Lucknow’s heritage. With skilled creators all around the place, it has never been difficult to create an authentic hand embroidered fabric or outfit.

However, with all kinds of machine embroidery flooding in to the market, the artisans are finding it a challenge to match the cost. Therefore, our creative process starts with creating unique designs by amalgamating modern silhouettes with different techniques such as digital printing, hand painting, block printing, and using fusion of traditional techniques including hand embroidery.

What is your favourite part of being a designer? What drives you to design?

The ability to create masterpieces using traditional skills, is my favourite part of being a designer. Being an avid observer of trends; we like to explore with colours, techniques and unique crafts.

Being able to create new styles is what drives me to design.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Lucknow’s chikan embroidery is known to be more than 2000 year old. It is very exciting to work with artisans who have lineage to the traditional crafts. We work very closely with the artisans, primarily women artisans.

Our designs are influenced by the culture and heritage of Lucknow and we deliberately keep some elements of the traditional craft in each and every contemporary design that we create.  

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

We are most excited to present our collection. It will be our first attempt to go completely international in terms of silhouettes, but the colours and hand embroidery will have the traditional Indian essence which will make it interesting.

We are also looking forward to interacting with other international designers and buyers who would be coming to Vancouver Fashion Week. We intend get exposure on the current demands of the international market which will enable us to expand to new markets in near future.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

Our primary inspiration is drawn from an Urdu word called “Rubaaya” which means “God’s creation.” This is also the name of our collection.

We have conceived some motifs and patterns from nature and universe which we have incorporated in our silhouettes. Also, we have kept the concept of sustainability and zero wastage while designing the collection.

We will be utilizing all the materials from the collection, with an intent to integrate this into our regular process of production. We are also focusing on ecological methods of production such as natural dyeing and hand embroidery with no chemical threads. In addition to this, we will be working with a mix of bright and pastel shades as well as structured silhouettes.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

I hope the audience will love the use of colours and sprinkle of hand embroidery. It will be highly contemporary yet will have an essence of traditional touch to the collection.

Thank you for speaking with us Saroj! We look forward to seeing your brand on the VFW runway.

Photos contributed.

kraftcorridor.com

@kraftcorridor

Q & A with Fashion Brand Riley Phillips Art

Riley Phillips Art

Orlando, USA based designer

Can you introduce your brand and yourself in a few sentences?

My name is Riley Phillips. My brand, Riley Phillips Art, is a fashion, photography, and fine art brand, so when it comes to my designs, I’m heavily influenced by the relationships between different artistic media and intersecting, often figurative, embellishment. My designs focus on color, texture, and flow to maintain an artistry and wearability, while also inciting a confidence, wanderlust, and sensuality in the wearer. Personally, I have been involved in the arts for as long as I can remember, be it drawing, photography, or sculpture, though I began my self-taught ventures in fashion just last year. I am currently pursuing my undergraduate degree in Studio Art + German at Wake Forest University, where I try to incorporate fashion into my studies as often as I can.

What sparked your interest in fashion design?

My background in sculpture and photography led me to fashion. Through my experience in the visual arts, I sculpted wearable art out of unconventional materials, often fashion magazines, and led editorial photo shoots. Naturally, being around fashion through these other artistic media sparked an interest and manifested appreciation, and after completing my sculptural fashion collection, I began teaching myself how to sew. Fashion has provided me with a unique form of artistry in that I can express my inspirations with a delicate and functioning form, while also maintaining a complementary and expressive relationship with my audience and other creative disciplines.   

Can you describe your creative process?

I often begin with an unexpected source of inspiration, usually sourced through travel or exploration in other art and environments. Once I see someone or something unusual or enticing, I dissect the texture, form, and shape of this inspiration to explore how it and my relationship to it could be physically expressed. In clarifying my inspiration, I take detailed photos to centralize and specify the concentration, then referencing these photos and moodboards, I begin to sketch my designs. Once my designs are sewn, fitted, and finished, I stage a lookbook photo shoot to allow the piece to come full circle with the inspiration—putting the design in an environment cohesive to that in which it was first explored. 

What is your favourite part of being a designer? What drives you to design?

My favorite part of being a designer is the interdisciplinary relationships with art. Fashion has allowed me to fully express my ideas and observations in a sculptured discipline, which I can share with others in varying media. Through design, I can share my own unique vision while further complimenting the insights of another. My desire to continually create, connect, and share art drives me to design. 

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

My brand is currently based in Orlando, FL; however, I have moved around for most of my young life. Having lived a fairly nomadic life, I have found most of my inspiration in my travels-- the cultures and surroundings which are most foreign and promising of excitement and new experiences. The promise of the unknown and the allure of a new environment keeps me creatively active. Because my home is always changing, I feel most connected to the people who surround me, who always encourage me and respect my ideas.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

I am most looking forward to experiencing the professionalism of the show and event and engaging with people from other backgrounds and cultures. As an emerging and self-taught designer, my involvement in the industry has been more local. I am excited to experience the routines and showmanship of fashion, sharing my art and designs with other talented creatives.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

My collection is inspired by my time in Venice, Italy and the art, architecture, and unique environments I encountered while there. 

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

With my emphasis on sensuality, wearability, and interdisciplinary reference to art and travel, I hope audiences connect with the confidence and artistry I aim to express in my designs.

Thank you for speaking with us, Riley. We look forward to seeing your brand on the VFW runway this October.

Photos contributed.

@rileyphillipsart

rileyphillipsart.com