Q & A with fashion brand Sorockolita

IMG_6926.jpg

SOROCKOLITA

Designer Viktoriia Stukalova

MM: Can you introduce your brand and yourself in a few sentences?

Creating my brand, I wanted to tell a "fairy tale" about a girl. She is refined and even if she is not associated with the creative profession - in her soul, she is an artist. She is very self-sufficient and always in a hurry. But she puts all of herself into what she does. The most important things for her are quality, space, nature and comfort. I really wanted to dress my girl in natural quality materials that are pleasant to the touch.

It is important to surround ourselves with comfortable clothing because we are always in a hurry. The Sorockolita girl evolves with the brand and can dressed in cozy sweatshirts, soft leggings, elaborate jackets, or stunning embroidered silk dresses.

MM: What sparked your interest in fashion design?

My mother and father. During my childhood she would try to instill in me a sense of style and always guided me. In her youth, she designed and made my clothes and at every holiday party I wore the most beautiful dresses from our own personal collection. From my father I learned how to draw and put my ideas on paper. Although the profession was not imposed by my parents and it became my conscious choice - through their artistic influence, it naturally became the only career I wanted to pursue.

MM: Can you describe your creative process?

My creative process is quite chaotic, especially the creation of sketches. Usually I can’t put my ideas on paper for weeks and one night, suddenly, I will draw over 100 sketches. Of course not all of them will make it into a final product but I love the process of working out an experimental sample. Next, I work on model and display lines and select materials and accessories. It is a real pleasure.

IMG_6750.jpg

MM: Where do you find inspiration in your day-to-day life?

I try to see the beauty in everything, even standing in a traffic jam in Moscow. It can be a movie, literature or even a video game. When travelling for example, you can come back with your energy recharged and ready to create. Nature, architecture, and people - all these things affect my perception and inspire my collections.

MM: What kind of questions do you ask yourself when you begin creating a collection?

According to the rules of marketing, I have to ask the question "what problem do I want to solve?" But for me, that isn’t the most important thing. Most often the question I ask myself is, “what do I need at this moment in my life?” As it turns out, my customers and I are always on the same page.

MM: How did you learn the business of fashion?

I am always learning something new in fashion. It all started with my profession as costume designer and designer-technician. After that, I took several training courses in fashion marketing, fashion illustrations, and design. The fashion industry is actively changing and learning only through institutions isn’t going to get a designer very far. This is why I always try to learn alongside my team or teach them something new that can improve their skills.

IMG_6902.jpg

MM: How do you find working as a designer in Russia? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

In the last few years, more and more young fashion brands have been expanding the creative scene in Russia which has caused the government to support creatives more than before. To have be noticed and invited to showcase at Vancouver Fashion Week is not only a great honour, but also a confirmation that young Russian designers are beginning to attract the attention of the international fashion industry.

Of course! My connection to my native country is a big part of what I do. Our logo is a Magpie. In Slavic mythology, it is a bird that belongs to the witches and enjoys shiny objects. It is a very feminine bird. To me, it is like a mysterious collective image of a woman dressed in black and white colors.

IMG_6874.jpg

MM: What is the inspiration behind your F/W19 collection which was showcased at Vancouver Fashion Week?

A person I hold dear, is closely related to Japanese culture and this has made an impression on me. This collection includes a few elements of Japanese culture but overall is still in brand with Sorockolita’s black and white palette and multifunctionality focus.

MM: What is your favourite piece from the new collection?

One of the corsets took so much strength and hard work out of our team that we almost gave up on it. Once it was completed however, we were all so proud of ourselves that it quickly became our favourite! I hope that after the show every one in the audience will find their own favourite FW19 piece.

Thank you for telling us about your journey into fashion design.

Check out Sorockolita at: Sorockolita


Q & A with fashion brand RadaStyle

ALXE1061.jpg

RadaStyle

MM: Can you introduce your brand and yourself in a few sentences?

RadaStyle - is a name derived from the word joy (joy in Russian is "radost"). RadaStyle creates designs which plunge you into a state of joy. Style, convenience, and comfort are the main components of the brand. RadaStyle is designed for a confident lady who prefers an individual style.

MM: What sparked your interest in fashion design?

The ability to see the world in my own way, the desire to bring this vision into life through the creation of an image and thereby change it in the direction of beauty and style.

MM: Can you describe your creative process?

There is a state of mind in which there is a desire to touch colour and form. Images are born in the imagination that can create new states and emotion...

ALXE0223.jpg

MM: Where do you find inspiration in your day-to-day life?

A sunny morning, music in the car on the way to work, a conversation with a person, any positive emotion, the surrounding nature, family, children...

MM: What kind of questions do you ask yourself when you begin creating a collection?

Who am I creating for? What am I creating? And the main question - would I wear it myself?

MM: How did you learn the business of fashion?

In practice, studying the demand, observing and analyzing the surrounding reality, feeling and sometimes intuitively creating what people then happily wear.

MM: How do you find working as a designer in Belarus? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Working as a designer in Belarus has its own specific features and some difficulties, but they are all surmountable.

I try to be equal to the global experience in the development of the fashion industry, but, of course, there is an influence on our local culture and the people around me.

My home is my fortress and the main thing for me is my family!  

MM: What is your favourite part of being a designer? What drives you to design?

Start, the birth of ideas, the feeling of emotions from the created image. What drives me to design? - The great desire to create joy and give it to the world.

MM: What is the inspiration behind your F/W19 collection which was showcased at Vancouver Fashion Week?

My inspiration behind my F/W19 collection is my great wish to see the world happy and joyful! In RadaStyle! 

MM: What is your favourite piece from the new collection?

The final part of the collection "Image for the red carpet". 

Follow RadaStyle on Instagram: @rada.style

Day 5 at Vancouver Fashion Week F/W19

Friday, March 22nd, 2019–Vancouver, BC–Friday night was a sensation, with a multitude of styles presented by designers hailing from Canada to New Zealand.

Local Vancouver designer Amy Herndon from IZATION STUDIO presented her visionary collection [Popularity Contest], which aims to expose and break down societal norms. Herndon’s line embodies this idea through its experimental composition, technical approach, and urban streetwear influence. The unisex garments transcended gender roles as male models donned the runway wearing ankle-length skirts and females wore baggy hoodies, dark makeup was worn by both. Fabrics that were interlaced with unconventional zippers and quotes like: ”we don’t clique” and “conformation”. Herndon intertwines function and form, combining soft textures and layers to create clean-cuts and boxy, relaxed shapes in hooded sweaters and loose-fitting pants. Most notable was a bright yellow floor-length puffer jacket paired with cobalt blue baggy trousers.

Ay Lelum-The House of Good Design, a line crafted byB.C. based sisters Aunalee and Sophia, presented their enchanting new collection, The K’wuyucun~Grizzly Bear. The sisters drew inspiration from Coast Salish culture and their family story originating from the ethereal GrizzlyBear, which was encapsulated in the pieces by the incorporation of intergenerational Coast Salish art. Garments featured nature-inspired colours, with shades of sage, turquoise and muted yellows, all infused with calming neutral tones. Floor-length column dresses of silky, metallic fabrics danced on the runway, alluding to an image of a flowing river while velvet top sand jackets lined with fur seemed to mimic a bear’s delicate coat. Also featured were draping shawls and hooded capes with embroidered intricate Coast Salish designs. Their showcase of wearable Indigenous art garments was a modern day storytelling of ancient traditions which left the audience in awe.

Emelia’s Swimwear, a Canadian brand by Emelie Hausler, transported the audience to a tropical holiday through their collection of luxury swimwear. Energetic and playful models worked the runway wearing flirtatious bikinis, interacting with each other and taking the spontaneous selfie. Hausler draws colour inspiration from her travels, resulting in diverse shades ranging from earthy tones to vibrant and bright hues which caught the eyes of the audience. The reversible swimwear was interlaced with modest mesh inserts, playful zipper sand feminine belts and braids, keeping each piece a balance between functional and stylish.The show finished with a dazzling finale as the models strutted down the runway for the last time collectively in head-turning bright fuchsia pieces.

The first of a presentation by Apparel Magazine, Bradley Smit’s collection personified the discolouration of glaciers. Through fabric, he imitated nature, starting with soft whites and blues that progress to increasingly darker silhouettes. The collection by the New Zealand based designer featured an array of gowns, floating blouses, and wide pant jumpsuits highlighted by hand-dyed elements of blue. While Smit channelled the ocean, Wairata presented wonderfully floral silk details that decorated dresses reminiscent of 1920s flapper girls, modernized with asymmetrical hemlines. The collection was wonderfully seductive with dresses that exposed the shoulders and included sequin details. The final collection presented by Apparel Magazine, from Aania, showcased a collection of tailored dresses, pants and tops exclusively in deep green, white and classic stripes. The show finale featured an exquisitely feminine, eye-grabbing silk dress.

Consulate General of the Republic of Indonesia presented a show that exposed the rich, diverse and beautiful fabrics to be found across Indonesia. NY by Novita Yunus offered three pieces that featured a royal, golden, traditional Indonesian pattern and a sweeping red sash juxtaposed with modern silhouettes in a blazer, v-neck dress, and A-line dress. Bernada communicated Indonesia's rich variety of fabrics through a line generous in material that expertly mixed and matched patterns. The items themselves, while often traditional tunics, vest and skirts, felt stylish and accessible with modern accessories and muted colours.

Faun, by Canadian designer Marisa P. Clark presented a wonderfully wearable collection this evening. A robustly feminine line featuring silk dresses, wide-legged pink pants and a suede jacket, the items stood apart due to a diverse colour palette of pink, teal, red, and blue. Clark added texture and dimension through details such as pearls, gold trim, gloves with fluffy cuffs and the brand’s signature antlers. The line looked sensual and flirty passing down the runway but would easily translate into any young woman’s office and social wardrobe.

HAMON, a Japanese brand created by Kumiko Iwano, showcased innovative and masterful craftsmanship through an extensive line exclusively made from fragments of fabric and materials left over from her last 10 years of production. ‘RE:incarnation’, a collection that spoke to the themes of memory and rebirth, started with a bright, eye-grabbing red dress and moved throughout a rich palette of black, grey and purple to conclude with beautiful white dresses.Most of the items featured one colour but added incredible texture through recycled fabric sewn upon the items in numerous ways, including raw and frayed strips, hemline tassels, patches and folds. Keeping the traditional Kimono silhouette of long jackets and robes with wide sleeves overlong pants or skirts, Iwano’s collection looked effortlessly elegant and, while innovative and creative, perfectly comfortable and wearable

Photos by Filippo Fior / Imaxtree.com

Day 4 at Vancouver Fashion Week F/W19

Thursday, March 21st, 2019 – Vancouver, BC – From gothic blacks to vibrant colours, Thursday was a night to remember with an eclectic mix of styles.

Thursday night kicked off with Taiwan-based Ming Design Studio by Ching-Ming Chen. Her latest collection, ‘Charm.2015,’ is defined by vibrant medleys of colour pieced together in a variety of silhouettes. From peplum skirts to militaristic coats, Ching-Ming has clothed the female form in every way possible. Evoking nostalgia through retro designs, Ching-Ming utilized subtle sheer and cotton fabrics highlighted with velvet accents. Ensembles were completed with natural makeup and white, black, or nude shoes. Many outfits were also paired with petite, brightly-coloured purses suspended at hemline level.

Next was GRANDI by designer Grandy of Vancouver. A returning designer, Grandy presented her bold, crayon-inspired collection entitled ‘Essential Colours’. All ensembles were monochrome, completed by small conical headpieces atop voluminous curled hairstyles. Glossy fitted jumpsuits and dresses in every colour of the rainbow were brought to life with the help of matching metallic lipstick and wide-brimmed shades. Grandy has splashed a collection of wonderfully elementary colours onto wardrobe staples.

Lisa Aviva, by US based designer Lisa A. Bleviss, commanded the runway with an intensely accessible yet modestly sensual collection. A size 10 + brand, Bleviss’ collection was a celebration of curves. It presented a selection of elongating dresses and skirts that floated down the runway in muted yet sophisticated colours of army green, camel, and blues. The collection offered fitted yet flattering pieces that did not hide but celebrated a fully figured form. The collection ended on a high with two knit, heel length, cinched at the waist ponchos in reddish pink and rust with dashes of blue, maroon and green. A true testament to careful, creative and innovative craftsmanship, Lisa Aviva made a line that not only looked good on plus sized women but, in fact, looked better on a full form than any size zero counterpart.

Mabu49, a New York based brand created by Ntokozo Fuzunina Kunene, celebrated the designer’s rich African heritage though inspired yet modern pieces. The ‘THAWASA’ collection, meaning Light of the New Moon in Zulu, was named after and inspired by the journey to becoming a traditional healer. While ancient in its inspiration, the collection was nevertheless relevant and youthful with a line of wide-legged, high waisted pants, triangular rompers, and long tunics paired with white sneakers. Simple in colour and deliberately wearable, the collection was nevertheless unique due to its innovative silhouettes, artistic cut-outs, and dramatic necklines.

Sorockolita, by Russian designer Viktoriya Stukalova, mastered the aesthetics of Gothic subculture to create a memorable collection that was simultaneously show stopping yet also featured incredibly wearable pieces. A fine craftswoman, Stukalova incorporated the name of her collection, ‘Black Wing’, into the items with fascinating yet subtle accents such as leather cut outs on blazers that resembled a feathered wing or soft Luneville embroidery. Transporting the audience to the dawn of Gothic culture, the Victorian period, the collection brought back the corset, bodice and ruffled neck juxtaposed with skinny leather pants and stilettos to keep the looks modern and accessible. The collection was exclusively black and white yet nevertheless textured through its mastery of multiple materials such as wool, leather, silk, and cotton. ‘Black Wing’ made Gothic fashionable, sexy, and powerful.

Australian designer Francesca Alexander presented CONTINUUM from her brand Frank & Virginia as the night drew on, making a statement with a collection defined by drape and layering with tight-to-figure profiles. Pieces were consistently marked by splashes of vibrant colour that brought an energy to the runway that would prove difficult to emulate. Long skirts and jumpsuits were long and flowing with asymmetrical cuts. Pockets, folds and belts added depth and functionality to the line, and several pieces near the end of the order added a provocative feel with sheer fabrics and tightly cut forms. CONTINUUM was well tailored, vigorous and sexy, and injected a jolt of energy into the Thursday night crowd.

Hometown designer and recent Blanche Macdonald graduate GEROME completed the evening with an electrifying show of streetwear-inspired looks for men and women. The collection featured a wide range of materials and influences- from ice white leather pants matched with fluorescent orange turtlenecks to oversized corduroy puffer jacket and matching brown pants. The soundtrack featured Vancouver-based rap group So Loki and was explosive and visceral, driving models to walk forcefully down the runway. Influences came directly from hip-hop culture with samples of 70’s cuts and futuristic concepts. Although the show was incredibly varied, it stayed true to GEROME’s sense of style, and he earned a standing ovation from the crowd as he danced with his models at the outset of the show.

Filippo Fior / Imaxtree.com

Day 3 at Vancouver Fashion Week F/W 19

Wednesday, March 20th, 2019 – Vancouver, BC – Wednesday was a night with a focus on Canadian designers, from BC to Ontario.

Eight designers from the Vancouver Community College’s Fashion Design & Production Diploma showcased their work to kick off Wednesday’s events. Collections ranged from 60’s inspired menswear to draping southeast Asian linen gowns and tech-focused garments in dark palettes. Each student brought a unique twist to their production, with engaging storylines and explosive soundtracks used throughout. Highlights included a scene straight from the dressing room with Astrid Shapiro, a cinematic display of power and rebirth from Sanaz Azad, and a royal inspired line from Mahnaz Gooya. The works reflected two years of hard work by the cohort, and a strong argument for engaging new fashion designers coming out of Vancouver.

The Atira Women’s Resource Society presented a collection from their EWMA (Enterprising Women Making Art) initiative, which supports women artists and artisans in Vancouver’s Downtown Eastside. The collection turned heads by beginning with multicoloured fur vest pieces and a long flowing aqua gown. Handcrafted accessories showcased the breadth of skills possessed by EWMA members, with various jewellery pieces and a floral and leopard-printed bandana adding depth to looks. Exquisitely woven knits completed a well-varied collection from hardworking artisans in the EWMA’s fourth consecutive year of being featured on the catwalk at Vancouver Fashion Week.

The Nöelziñia line crafted by Ontario based designer Noele Baptista was a striking collection of florals, gentle ruffles and heavy drapes. This rustic assortment was based on the idea of preserving beautiful memories, like flowers pressed between the pages of a treasured book, hence the collections name ‘Fleurs presses’. A violin played in the background while models with flower crowns worn on long, softly curled hair walked the runway in a dream-like trance. The clothing was ethereal and dreamy, the epitome of femininity. Flowers were elegantly pinned on the clothing, punctuating each thoughtfully placed ruffle. A few of the articles were gently frayed at the ends, giving an opulent bohemian feeling. Smooth silk and chiffon with hints of rich velvet created a stunning experience for the audience.

The Su Moda Collection, Ottawa’s first leading modest fashion brand, was created by mother and daughter duo Samra Mohamed & Fathia Mohamed, bringing a powerful eastern influence onto the catwalk. Poised models in long flowing blush tone garments sashayed down the runway to the beat of rich Arabic music. There were stiff materials with intricate golden embroidery merged with pastel tones of silk and linen, which were carefully selected from Dubai, Kuwait and New Delhi creating a beautiful canopy of gorgeous colour and lush fabrics. The models donned luxurious headpieces embellished in eye-catching stones and pearls, with only their eyes visible. Some of their robes were gently tied around their waist, the tassels swaying as they walked, other robes were left open, to flow fiercely behind them. The garments were modest yet eye-catching, creating a breathtaking flow of beautiful pieces of art

Rowes Fashion, a Canadian brand by Rebecca Rowe, showcased a cute and incredibly wearable collection. 'Solid Ground' opened with a short, plaid mini skirt partnered with a lacy, see-through top. It specialized in the pairing of unlikely patterns such as lace, plaid and dark florals throughout. A collection of skirts, cocktail dresses and casual jackets, the collection took simple silhouettes and made them stand-apart through the mix of patterns and small lace detailing on hems and sleeves.

Egyptian designer Nada Marzouk for Authentique transported the audience into an ancient world. 'Divine Adoratrice', inspired by the female-forward Egyptian Dynasty XVIII, fused a number of eye-grabbing details such as silver sequins, midnight sparkles, and graphics that depicted Egyptian architecture. Featuring a number of looks that ranged from day wear to shimmering evening wear, the collection also played with dimensions through juxtaposed hemlines. The line also featured a number of the brand's signature slippers. Despite being inspired by an ancient dynasty, the line was nevertheless accessible to the stylish, modern woman.

Soojinu, a label created by BC-based designer Soojin Woo, drew from Woo's rich Korean heritage to create a unique collection that was inspired by Shamanism. The collection utilized the traditional Shaman colours of red, blue, yellow and green to create a moody and curious showcase. Featuring a range of male and female models, the collection transcended gender roles through placing male models in tight, almost mermaid silhouette skirts in addition to leotards crisscrossed with yellow sequin sashes. Using a variety of materials, such as leather, fur and denim, the beauty and depth of The East was brought to the VFW runway.

Gracing the runway for both the Atira Women’s Resource Society and Rowes Fashion shows, Kidist, an 18-year-old from Toronto, lived her dreams by modelling at Vancouver Fashion Week. Through the Make-A-Wish foundation, Kidist, who is living with an immune deficiency, was able to have her absolute one true wish, to be a fashion model, come true at Vancouver Fashion Week.

Photo credit: Filippo Fior / Imaxtree.com.

Day 2 at Vancouver Fashion Week F/W19

Tuesday, March 19th, 2019 – Vancouver, BC – Tuesday was a night to showcase unique and show stopping collections with experimental fabrics and plays on scale.

The second day of Vancouver Fashion Week opened with ‘Celestial’, a resort-wear collection by Melissa Yin of Mel Elegance. Melissa is Chinese-Canadian and brings a multicultural aesthetic and minimalist comfort to luxury resort-wear. Inspired by a summer spent in Alaska Delaney National Park, Melissa’s designs are defined by flowing silhouettes and warm floral patterns in silk and linen. The sounds and sights of Alaskan wildlife are reflected through colour and detail in a collection that transitions steadily from black and floral ruffles to white lace. Rounding out the tone of the show were floor-length dresses in soft pinks and bright reds. Thoroughly accessorized, outfits were completed with bright blue and pink straw beach bags.

Next was Tyler Alan Jacobs of the TAJ House of Talents. A member of the Squamish First Nation, Jacobs creates traditional Coast Salish wear integrated with modern fabrics and cuts. His collection moved through form-hugging black and gold pieces to flowing cape silhouettes in black and cherry. Looks were completed with ombre yellow-red face markings and berry-red lips. Tyler highlighted his work with traditional First Nations motifs beaded ornately on dresses and skirts. The show concluded in dramatic fashion, as the final model strode down the runway and untied her motif-accented red cape, approaching the cameras with the textile around her waist.

Much like last season, Profanity by LillzKillz lived up to its name. The scandalous collection by BC based, 21 year old designer featured a range of diverse models who descended on the runway in attire unlike anything else seen so far. Drawing from the fashion culture of extreme snow sports, items included park rat oversized hoodies juxtaposed with tight mini dresses that, on one occasion, exposed the entire back and backside of the model. LillzKillz maintained no regard for gender roles, placing models in a mix of different pieces. An electric palette of bright orange, yellow and a graphic design that harkened back to 90s snowboarding culture fought for attention with an array of opaque, puffy and stark white fur fabrics. The result was eccentric and, need we say it, profane.

Camilla & Castillo, a sexually charged line from Venezuelan designer Camilla Castillo, featured an array of fitted pieces that celebrated the forms and curves of the female figure. The collection played with geometric compositions through multi-level hems and crisscrossing linear designs. Metallic accessories, studs and careful cut-outs created a line that is multi-dimensional and contradictory. The overall effect was to turn simple silhouettes, such as the pencil skirt and crop top, into pieces that are sexy, statement, and runway ready.

The Radastyle collection, by Belarusian designer Tatsiana Sychova, was the epitome of timeless, beautiful elegance. 'Orbit of Time' utilized classic, flattering silhouettes in sensual fabrics that stood apart with a mastery of fine details. Stunning floating dresses in silk and satin glided down the runway abated by eye catching necklines, ruffled sleeves, detailed waistlines and hemlines generously cut on the bias. The collection was coherent, elegant, and modest all while being breathtakingly sensual.

Japanese designer Michiko Ueda presented her brand GLAZE KOHL’s second collection, which displayed Michiko’s 20 years of experience as the proprietor of a vintage shop in Osaka, Japan. This collection was inspired by the colour of Japanese spring, with Michiko showing a mastery of woollen and velvet material. The pieces suggested a refined persona while still retaining playfulness, using soft silhouettes and muted palettes. A cheerful and barefooted model underscored this message, leading attendees to break into applause for the well-tenured designer who should be well-watched for any further additions to her brand.

17-year-old Vancouver-based designer Ming Lim from CRAZYYABAI closed off Tuesday’s events with a memorable showing of her collection ‘Sophrosyne’ exploring the idea of self-peace. This work is said to have surfaced from a period of self-realization and growth in Ming’s life, and features avant-garde looks that grab the attention of the viewer and convey a captivating message about the designer. Fantasy imagery is consistent throughout the line. Transparent materials stitched next to flowing legwear leave the model equally concealed and revealed, suggesting a feeling of veiled confusion. A mural-like printed train with an image of a heart being held by a weeping figure closed out a truly provocative show by the remarkable young designer.

Opening Night at Vancouver Fashion Week F/W 19

Monday, March 18th, 2019 – Vancouver, BC – the Opening gala night was a night to highlight the local talents from Vancouver complemented with a few from further afield.

LaSalle College RF19 0010.jpg

OPENING REMARKS

Community Manager Sarah Murray kicks off the show

On the first night of FW19, attendees were privy to the Designer Preview. The sampling was fun and innovative with a range of designers on full display. From ethereal and feminine silhouettes, bold vibrant colours, and eye catching print and texture combinations, the Designer Preview had a bit of everything. With such varied pieces, intrigue and excitement were felt throughout the crowd with anticipation bubbling around collections yet to come throughout the week.

To kick off the night, La Salle celebrated their 10 year anniversary of showing at Vancouver Fashion Week, with three promising designers presenting collections in the theme of Taboo. Shaghayegh Tafreshi’s collection evoked striking geometric patterns, with the use of contrasting materials in lace and synthetic highlighting the intersection between Western and Persian design and her background in architecture. Venezuelan fashion designer Valentina Valor’s work was focused on gender fluidity, but more importantly confidence in the self with strong and provocative figures that inspire poise in the wearer through opaque materials and belted features. Prisco completed La Salle’s showing with another genderless collection that utilized flowing silhouettes with tones in a calming palette, while focusing on the use of natural fabrics.

Japanese designer Emi Jingu showed off the endless artistic possibilities of balloons with her collection ‘Unlimited’. Jingu pushes artistic boundaries as she effortlessly coordinates a metallic palette of grey, bronze and gold tones while intricately layering balloons of different dimensions in such a way to create elegant couture silhouettes. Jingu’s dresses featured peplum-styles, slim bodices, and flared skirts, highlighting her extraordinary talents. The eccentric garments were complemented with sleek hairstyles, glossy makeup with ashy tones, and stilettos to encompass the chic futuristic style.

YONFA, a collection from Japanese designer Kim Yonghwa, was the embodiment of accessible, comfortable elegance to end the evening. In her collection, Yonghwa played with dimensions, offering a range of oversized jackets, crisp calf-length white shirts and sweaters cut at unique yet flattering angles. Yonghwa’s commitment to basic materials, such as wool and cotton, worked in harmony with her flattering silhouettes and elementary palette of white, navy, black and tan, to create looks free from fuss that express comfort, elegance and accessible style.

For Vancouver, opening night was full of excitement and intricate pieces.

Photos by IMAXtree.

Q & A with fashion brand Margot

【margot】PROFILE.jpg

MARGOT

Japanese Brand

MM: Can you introduce your brand and yourself in a few sentences?

Hana Imai, designer for Margot, is a Japanese model for A-Plus, a Japanese entertainment production company. She has appeared on various TV shows, magazines, and fashion show events, not only as a model, but also as a designer for MARK STYLER since 2013. After 5 years practicing as a designer, she will launch her own brand “Margot” this spring, March 1st, 2019.

“Margot” is a brand that empowers all women by supporting their inner beauty and self-love. Our aim is to bring out the hidden attractions and charm that every woman has.

Our first collection will be an all dress line-up which one can wear on a wide range of occasions, from casual days to formal events.

Screen Shot 2019-03-14 at 1.57.39 PM.png

 MM: What sparked your interest in fashion design?

When I was working as a Gal (a Japanese subculture) model, I found myself very interested in clothing and fashion culture and I found the confidence to start my own brand. I have a lot of experience that I have accumulated over the past 5 years working as a designer and it was time for me to put it to use to grow my personal brand.

 MM: Can you describe your creative process?

I believe that everyone has concerns or problems with their body and fashion so I wanted to help them by designing clothes. The reason I am designing a dress collection, is to simplify everyday outfits so women have more time to focus on their beauty and self-love.

 MM: Where do you find inspiration in your day-to-day life?

Social media is a big part of my life and it is a great way to research modern women’s needs and information. That is where I get most of my inspiration.

Screen Shot 2019-03-14 at 1.51.08 PM.png

 MM: What kind of questions do you ask yourself when you begin creating a collection?

What clothes do I want to wear myself? What clothes make me happy?

MM: How did you learn the business of fashion?

Through my background working with several designers.

MM: How do you find working as a designer in Japan? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I am thankful and proud of myself for being able to work as a designer for the past years in the respectful Japanese culture. Giving hospitality to others is a big part of our culture, which I love. I want “Margot” to be the brand to help the empower women through the clothing we create.

Screen Shot 2019-03-14 at 1.58.45 PM.png

MM: What is your favourite part of being a designer? What drives you to design?

When I see the clothes I designed with love on people walking down the street or on social media, I feel excited and experience a happiness that I have never felt before.  

 MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

Our theme for this collection is women and everything they symbolize.

 MM: What is your favourite item from the new collection?

I don’t have a particular favourite because I put so much effort and love into every piece that I love them all! I can’t wait to show our new collection.

Thank you for telling us about your journey into fashion design. We can't wait to see Margot show at Vancouver Fashion Week for the F/W19 season.

Check out Margot on Instagram.

Q & A with illustrator Karlie Rosin

We sat down with Illustrator Karlie Rosin to chat about her career in special effects, content creation, and fashion illustration. Karlie will be working with Vancouver Fashion Week for to create live illustrations of some of the most captivating designs!

Copy of jasonSiu_Gown_VFWFW18_001.jpg

Karlie Rosin

Fashion Illustrator

MM: Hi Karlie, tell us a bit about yourself and your background as an Illustrator.

Hello!

To start off, I’m originally from Montreal, I now live in Vancouver, Canada. I’m trained in traditional art, illustration & design, as well as Matte Painting for the VFX Industry. I studied traditional art ever since my mom put me in classes after seeing me draw a recognizable Lisa Simpson at 4 years old. I continued these classes and also went to college to study Illustration & Design, and then to University in Computer Graphic Design for Visual Effects, specializing in matte painting & environment design. After art school, I became a freelance illustrator and worked on various types of creative projects, which I would do part time. Meanwhile, I also started my career as a digital matte painter in the visual effects industry. Since then, I’ve worked on blockbuster movies such as Godzilla 2, Justice League, The Mummy, and Suicide Squad to name a few.

This exciting career experience taught me to work quickly and under pressure, and learn the skills necessary to build a business. It helped me expand my ability to be versatile and blend traditional and digital mediums to create the best quality work. I currently work as a freelancer taking on commercial illustration and painting contracts, and once in a while I will still take on another movie contract to do matte painting as this is also a passion of mine!

MM: As an artist, what draws you to fashion illustration in particular?

I have always loved fashion and used to work as a makeup artist. I really enjoyed working on creative photoshoots and high fashion runway makeup. I think fashion illustration taps into the feminine side of my art and I really enjoy blending imagery of the body and fabrics with different silhouettes and fabric movement. I see myself as capturing the moment, kind of like a photographer, but with my own perception and my own creative flair added to it through illustration. It also reminds me of figure drawing which I absolutely love doing. So, live sketching at fashion shows really helps with focusing on the main shapes and gestures of the look. Starting with a sketch and absorbing the energy from the show (lights, crowd, music, etc) then, going home and creating a final rendered illustration from that creative energy is one of my favourite things to do.

KarlieRosinIllustration_GFC-NYFW_FAUNbyMarisa P.jpg


MM: What was it like - transitioning from working in special effects in film to starting your own business?

Starting your own business is always a challenge, but it’s very exciting! I’ve always worked freelance, so it felt natural to start my own business in Vancouver. The hard part was moving here and not knowing anyone- starting a whole new business from scratch and building up a reputation and clients here. I am still taking on visual effects contracts though because I am really passionate about my work and career as a matte painter. These are similar contracts to what I take on as a freelance illustrator but the main difference is that I have to do the work in-house because of the high security involved with blockbuster movies. I do appreciate having the flexibility of which contracts I chose to work on and the mix of going in an office and also working from home creates a good balance for me.

MM: What do you think it is about Vancouver that brings out the creative spirit for young entrepreneurs?

I think we live in such a beautiful city that everyone inevitably has their muse. For me, personally, it’s the mountains and the beach in the same place. All you have to do is look up to find inspiration. I am 100% inspired by the nature in Vancouver and I’m sure that this plays a huge role in bringing out creativity in the community.

KarlieRosin_BloomiesVancity_01-web.jpg

MM: What do you have planned for 2019? - We hear you're launching a creative agency!

The beauty of freelancing is that you never know what you will be taking on next! But I am definitely excited about this year. I’m currently working on a movie that will come out in September doing matte paintings, and I have a set of 48 fashion illustrations that will be licensed out to a greeting card company which is launching in spring!

And yes, I will be launching an Agency! I have noticed an incredibly high engagement rate when I use motion graphics in my images as well as for my clients and this is definitely a growing trend, along with illustrated content for digital marketing in general. Image Fatale Creative Agency will focus on creating mesmerizing content that differs from traditional photography. This will include illustrations, mixed media, photo manipulations and moving images. You can visit imagefataleagency.com or instagram @imagefataleagency for more info. Stay tuned!

Erxi0007_NYFW_GFC_001.jpg

MM: Last but not least, what are you most looking forward to for this F/W19 season at VFW?

I can’t wait to see the talent on the runway this year! I am definitely excited to attend, do some live sketching as mentioned above, and create some of my own artwork from that inspiration. I love illustrating for Vancouver Fashion Week and can’t wait to be doing it again this season. Discovering new talented designers as well as meeting people in the industry is energizing and I am looking forward to all of it!

Thank you for telling us about your journey into fashion illustration. We can't wait to see your illustrations for the Vancouver Fashion Week F/W19 season and hear more about Image Fatale Agency!

VFW-AtelierVC_02.jpg


You can find Karlie on Instagram, Facebook or Twitter or on her website www.karlierosin.com.

Q & A with fashion brand Ming Studio

Designer Ming, graduated from the Beijing Institute of Fashion Design, with a degree in sewing. “Ming” was established and became an independent brand in 2015.

MING 1.png

MING STUDIO

Taiwan based fashion brand

MM: Can you introduce your brand and yourself in a few sentences?

I like to use a combination of simple and complex styles to create my designs. I am not afraid of the existing international clothing brands on the market because I believe I have created the best brand. I like to design and hand craft each piece of clothing so that it is original, innovative, and comfortable to wear. I want to be the Kusama Yayoi of the fashion world. While I may have seemed inconspicuous in the past, I am confident in my designs.

MM: What sparked your interest in fashion design?

When I was in high school, I liked Kusama Yayoi 's works of art and it inspired me to pursue art as a career. My family disapproved of me going into art and design so I ultimately chose fashion design. I began to learn how to draw, design and produce fashion pieces. Soon after that, designing clothes became my life!

MM: Can you describe your creative process?

I like to feel the material before drawing the design. The texture of it will sometimes bring me inspiration and I will visualize the design. Each process, from drafting to the final stage, is carefully crafted. Each design is different and has its own unique personal style.

MING 3.png

MM: Where do you find inspiration in your day-to-day life?

I like to seek inspiration in my daily life and emotions. I like to travel alone to places I want to go just to see if something will catch my eye. Every aspect of my creations is closely related to the connections between people and the emotions that arise from human interaction.

MM: What kind of questions do you ask yourself when you begin creating a collection?

Before I start designing a collection I ask myself , “What do I want to express with my collection?” “What message do I want to send across?”

MM: How did you learn the business of fashion?

Before I started designing, I didn't know what fashion design entailed since I was just an art student. Most of my experience was in drawing and calligraphy. In high school, I began to learn how to design clothes and accessories. I designed, made, and honed my craft and I found that I love designing clothes. In order to improve my skills, I left my comfort zone and moved to Beijing to study at the Beijing Institute of Fashion Technology (BIFT).  This gave me a much better understanding of the fashion industry. BIFT gave me the opportunity to learn more about fashion as well as inspired me to continue my love for designing.

MM: How do you find working as a designer in Taiwan? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

After being back from Beijing, I worked as a women's wear design assistant and I found that I didn’t enjoy working on design styles that I wouldn’t wear myself. I decided to quit my job to become an independent designer and create my own design and studio. It didn’t run as smoothly as I hoped. My family opposed the brand I had created, and expected me to become a civil servant. Being stubborn and not satisfied with the constraints of my parents, I continued to create my own brand.  When I returned to my hometown, I found that every place has its own culture and aesthetics. The many memories of my early childhood all deeply affect my designs.

MING 4.png


MM: What is your favourite part of being a designer? What drives you to design?

I like to draw my own designs and the freedom that brings.


MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

My inspiration comes from my childhood memories. My grandmother always likes to carry colourful bags and take me to the market to buy vegetables. She’ll go to the tangerine shop and buy me my favorite snack “Prince noodles”. I like the bright and transparent packaging of the “Prince Noodles” snacks. I grew up to know a simple and retro bag that we called “Eggplant bag”.  I want to put the color of the bag, material, and my favorite “Prince” face packaging color design into my clothing so that each piece of clothing is retro yet stylish, and nostalgic yet comfortable.

MM: What is your favourite piece from the new collection?

I like all the pieces from my collection. If I really had to pick one, I like the “Nostalgic Retro Tricolor” piece.

Check out MING Studio on Instagram: @ming_design_studio