EMULEOS, ERXI X MRHUA MRSHUA, SARAH KOSINSKI, DEVOTION DESIGNS GFC II SS20 PFW

PARIS, FR –September 30th, 2019. The second presentation of Global Fashion Collective put the spotlight on strong narrative concepts, embellished elegance, timeless design and eclectic storytelling.

EMULEOS

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First to hit the runway was EMULEOS. With a fascinating concept the North Carolina-based brand’s SS20 collection Brainstorm takes its inspiration from the complexity of the brain as it appears in an MRI. This was superbly represented through rainbow-coloured fibers, textures and trims; the vibrancy of the colour palette was heightened only by an energetic, thumping soundtrack. Metallic silvers, luminescent purples and lilacs produced a kaleidoscopic colour palette that made for a standout offering from designer Emily Elizabeth Prozinski.

ERXI X MRHUA MRSHUA

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ERXI X MRHUA MRSHUA was next to present their SS20 collection Walking in the Mirror to an atmospheric Paris stage. Opening up to a soft minimal palette, designer NiuNiu Chou showcased a feminine luxe aesthetic of white gowns that shimmered with pearl and glittering embellishments. Both traditional and exaggerated silhouettes walked the runway with the help of layers of ruffles and peplum tops that accentuated the female form. Delicate lace encrusted menswear was paired with chunky white shoes and a finale of a child model in a voluminous white dress with metallic gold face makeup rounded off and stayed true to the Chinese brand’s collection statement style.

SARAH KOSINSKI

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French designer SARAH KOSINSKI’s collection Silence of a Rising Light made for a beautifully elegant symphony of structured floor length gowns in shades of soft pastels and creams. Silk, crepe, sequins and satin were intricately formed to perfectly flatter the elegance of the classic feminine silhouette. Standout pieces included a fishtail style strapless gown in powder pink accented with peach and grey embroidered flowers. Pops of lilac added extra intrigue to this exceptional eveningwear SS20 collection.

DEVOTION DESIGNS

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To close the show DEVOTION DESIGNS SS20 offering drew inspiration from the romanticism of the French Revolution era. A/W19 Revolution emerged to a soundtrack of Beethoven’s Für Elise as glamorous plus wear hit the runway in deep shades of red and green. Rich and opulent fabrics of velvet and lace could be seen in elegant off-the-shoulder styles, voluminous sleeves and sweetheart necklines. Diamanté details trickled down the models’ backs as they turned one by one to reveal elegantly trailing fabrics paired with chic and sleek updos.

Q & A with Fashion Brand Aubrey Chayson the Label

Aubrey Chayson The Label

Australia based designer

Can you introduce your brand and yourself in a few sentences?

My name is Aubrey Chayson and my brand, Aubrey Chayson The Label, is made with 100% silk and 100% ethical labour. The ethos behind the clothes are unapologetically feminine; I champion conscious consumerism and sustainability.

What sparked your interest in fashion design?

I have always loved dressing up as a child, especially for Halloween. Life is too short to not wear ball gowns everyday.

Can you describe your creative process?

I envision a friend and their think about how I could emphasize their unique shape and charms. Like cooking, clothes always turn out better when you make them with love.

What is your favourite part of being a designer? What drives you to design?

I love being in control and having my creative dreams taken seriously. I need to design because I need to stop human slavery and save the environment. 

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I am currently an undergraduate law student in Australia and I find that having studies grounds me and allows me to pursue creative work with more passion and vigour. I have all my friends model and dance for me for charity balls that I organize from scratch—and there is nothing more rewarding. I am both Australian and South Korean, being born and raised in Sydney has gifted me with a creative mind and a laid back attitude—while being Korean has gifted me with being innovative and hard working. I feel deeply connected to my favourite people rather than my home. From moving around a lot growing up, I learnt not to grow attachment to places or things too much.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

I am most looking forward to having a platform to speak up about ethical labour and our need to stop plastics in fashion. Oh and I’m definitely super excited to see all my models dance! 

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

My collection is ‘Unapologetically Feminine’ and it reflects my new found confidence in embracing my femininity growing up. I have found it difficult to be embrace being powerful and sensual and creative and smart—and now I feel I have grown up a little bit more. I am proud to be strong and feminine and I hope to gift my fellow women with clothes that can make them feel empowered, confident and beautiful. 

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

I hope the audience is entertained; I hope their eyes and hearts are satisfied. I hope the audience feels empowered and proud to be a woman. I hope they feel inspired to be more confident and bold. I also hope they think about the power they have as consumers and realize that they can decide to purchase natural fabrics from ethical labour sources. I hope I spark a flame of care in their hearts for the people who make our clothes and the impact our choices have on our home (the environment).  

Thank you for speaking with us, Aubrey! We look forward to seeing your brand on the VFW runway.

Photos by Emma Corrigan (Film Direction, @emma.corrigan) and Dan Abro (Director of Photography, @oppidanvisuals).

@_desiignergirl

demandchange.com.au

Q & A with Fashion Brand Evaro Italia

Evaro Italia

Florence, Italy based designer

Can you introduce your brand and yourself in a few sentences?

My name is Eva Rorandelli and I am an Italian artist and fashion designer. I founded Evaro Italia in 2016 in Florence. I’m very inspired by nature and Italian culture, and my designs embody the high quality tradition and style of Italian fashion. Evaro Italia provides one of a kind statement pieces designed to order for special events and red carpets, as well as ready-to-wear garments. Our materials and fabrics are imported from Florence, Italy.

What sparked your interest in fashion design?

I grew up in Florence—a city filled with art and culture. My father (and my grandfather before him) owned a leather business in the center of the city, so I was exposed to fashion and making garments from a very young age. I was always drawing when I was young and I studied painting in college. I also worked as a model in Europe and then later in New York City, which allowed me to observe the fashion industry from a unique perspective. Over time my creative pursuits have brought me to fashion design; it began as an exciting artistic adventure, and is now very much the expression of who I am. 

Can you describe your creative process?

I’m very intuitive. All it takes for me to get inspired is a color, an idea, or a dream, and then I am obsessed with drawing for some time after that. When I stop sketching a collection it becomes all about constructing the garments. At the core of my practice I am a painter, so colors and textures are what really inspire me.

What is your favourite part of being a designer? What drives you to design?

I love the different areas of fashion design making, and seeing the vision come to life. I love drawing, garment construction, and putting together shows and photoshoots. I enjoy the business side as well, and collaborating with a great team of talented people to create each collection.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Italian culture and style is at the core of the Evaro Italia brand. I am very connected to nature and the Italian countryside where I grew up, and my designs reflect that very much. These days I split my time between Italy and the US. We’re an international brand, and the contrast between American and European cultures is always a source of inspiration.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

Everything! I am excited to showcase my new collection in the beautiful city of Vancouver. I visited years ago and I loved it. I also look forward to working alongside so many other talented international designers. It’s always a pleasure to share the creative energy and see so many different visions come alive together.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

The new Evaro Italia collection is titled “Tropical Dreams”—inspired by the splendor of summer in the Italian countryside, clashing with the new infrastructures and architectures of contemporary reality. The dichotomy of nature and technology is always a constant in my work. It’s a lighthearted new resort collection. The show will highlight fun and exuberant colors and silhouettes.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

I am hoping the audience will appreciate the new collection and aesthetic. I hope that it will excite them, mesmerize them, and transport them into the vibrant and elegant world of Evaro Italia.

Thank you for speaking with us, Eva. We look forward to seeing your brand on the VFW runway!

Photos contributed.

@evaroitalia

www.evaro.it

Q & A with Fashion Brand PLAGE

PLAGE

Seoul, Korea based designer

Can you introduce your brand and yourself in a few sentences?

My name is Eunbyul Park and my premium swimsuit brand, PLAGE, means a beach or a seaside with sand in French. It avoids excessive decoration and adorns a minimal and classic design. It is a design that doesn’t draw its beauty from exposed body features. When you put it on, it gives you the comfort of not being wary of the eyes around you and a fit that doesn’t trap your body. With these features and benefits, this swimsuit design can truly help you enjoy the summer season.

What sparked your interest in fashion design?

I believe that fashion design is the most accessible form that allows everyone to easily express themselves. Also, I believe that by one’s fashion, others can come to know their thoughts or stylistic sense, and this is the most interesting part of fashion design. I display who I am through what I wear and tend to take great interest in dressing up with clothes that really suit me.

Can you describe your creative process?

Everything that I come into contact with while I am awake inspires me and I save them in my head. From things like images on social media, the clothes and expression of people I see on the street, or even music that I listened to that day. I try to collect instances that really left an impression on me through my senses. With that, I make an idea sketch using my unique interpretation, complete patterns and go over many sample products to build the exact replica of my desired design to completion.

What is your favourite part of being a designer? What drives you to design?

The fact that I can literally make and show others what I have drawn in my dreams. The fact that there is not a moment to be bored because I dream and make new designs each single time. The reason I am doing is that I can continue on making my unique designs even as I get older. This is the most appealing point for fashion designers.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

The cultural status in Korea is very conservative. It also flows in fashion where it’s not too lenient or generous when it comes to skin exposure. At the same time, there is a psychological sense in which they want to secretly show off the silhouette that only women possess. Our brand looks to focus on these principles and carry out our designs.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

Ever since the launch of our brand in June, 2019, this is the first runway show. It is an honor that it is taking place on the stages of Vancouver, the home of diverse cultures and people. I am already so excited about imagining how the audience will react from watching our show.

I hope that this show will be the starting point that will open up the possibility of the establishment of our brand as an internationally recognized brand.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

In the field of swimsuits, which is very limited, I hope that our new attempts will leave a unique and positive impression.

Thank you for speaking with us, Eunbyul. We look forward to seeing PLAGE on the VFW runway.

Photos contributed.

plage.shop

@plage_seoul

Q & A with Fashion Brand DOXA

DOXA

Mexico based designer

Can you introduce your brand and yourself in a few sentences?

DOXA is a Mexican Brand created by industrial designers with a love for fashion, Xammy Vergara and Dominique Couture. We make modern and stylized designs by hand with high quality materials and artisanal processes.

What sparked your interest in fashion design?

Fashion has been a very important part of our lives and we’ve always appreciated the different points of view from the other brands from around the world. We thought it was time to show the way we see fashion. 

 Can you describe your creative process?

It starts with a concept, then we start our research and begin to brainstorm the pieces that we want to create.

Then, we make designs and variations—about 30 to 60 variations from each design—until we achieve a design that we are both happy and proud of. 

What is your favourite part of being a designer? What drives you to design?

Our favourite part is the final product. We love to see all of our work and ideas materialized into something tangible. Our love for fashion and materials are some of the things that drive us to design but also the moments when we see someone appreciating something we created.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

We feel connected to our home but this does not necessarily affects our design aesthetic. Our inspiration comes from all over the world—sometimes we are inspired by materials and techniques from México but sometimes we are inspired by other countries we’ve been to. 

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

The international exposure our first runway show will bring to the brand.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

Since this is our first showcased collection, we are inspired by different textures, stylized silhouettes and different manufacturing processes. We are introducing DOXA to the world.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

We are creating statement pieces that we want people to feel connected to and items people will cherish for many years.

Thank you for speaking with us, DOXA. We look forward to seeing your collection on the VFW runway.

Photos contributed.

doxamexico.com

@doxa.mx

Q & A with Fashion Brand Danha

Danha

Korea based designer

Can you introduce your brand and yourself in a few sentences?

We are a design group that redesigns Korean traditional clothes in a modern fashion. We started as a Hanbok brand in August of 2018, with the idea of ‘upcycling’ behind each piece, while working around keeping the spirits of Korean tradition. We pursue sustainability and ethical fashion at the core of everything we do, to support and improve the industry’s social and environmental impacts.

We believe in the subtlety of details that are created with just our very own fingertips. Together with the local community, we cooperate with traditional craftsmen to pursue Korean Haute-couture and create ‘Upcycled-Hanbok’.

단하는 한국의 전통을 현대적으로 리;디자인 하는 디자인 그룹입니다.

우리는 2018년 8월 환경과 전통을 기반으로 한 한복 브랜드로 출발 하였고, 지속가능한 윤리적 패션을 추구하는 업사이클 소재만이 가질 수 있는 유일무이한 디자인으로 세계의 환경 문제 개선에 기여하고자 합니다.

우리는 사람 손 끝에서 나오는 정교함과 섬세함을 믿습니다. 지역의 전통 장인들과의 협력으로 한국적 오뜨꾸띄르를 지향하며 업사이클 한복을 지역사회와 함께 창조합니다.

What sparked your interest in fashion design?

When I was in high school, my school uniform was a Hanbok. Noticing and being fascinated by the beautiful lines and colours of the Hanbok after graduation was when I began putting together Hanboks and wearing them myself. This was the beginning of my career in Hanbok design. Since then, I have been granted a royal costume by my master teacher and I am currently studying Fashion Design at Sungkyunkwan University.

고등학교 시절 교복이 한복이었다. 졸업 이후 한복의 아름다운 선과 색에 매료되어 혼자 맞춰입고 다니던 것이 한복 디자인의 시작이었다. 이후 명인 선생님께 궁중복식을 사사받고 있으며 현재는 성균관대에서 정식으로 패션디자인을 공부중이다.

Can you describe your creative process?

Our brand's inspiration comes mainly from ancient relics, and we try to recreate the silhouette of the late Joseon Dynasty, an important era of Korean history. However we redesign and work on patterns and materials in a modern fashion.

Once a relic has been selected as a motif, it will be modified to a pattern which will allow the piece to be worn comfortably and at ease.

Then we design textiles and use eco-friendly/upcycled materials to create a single-piece garment where tradition and modernity coexist. All our work is done alongside local craftsmen.

 우리 브랜드의 영감은 주로 유물에서 얻으며, 조선후기의 실루엣을 재현하려고 애쓰되 패턴과 소재는 현대적으로 리디자인해 작업한다.

모티브가 될 유물을 선정하면 가봉작업을 통해 생활하기 편한 패턴으로 수정한다. 이후 유물을 모티브로 한 텍스타일 디자인 및 친환경 / 업사이클 소재를 이용해 전통과 현대가 공존하는 단하만의 옷을 만들어낸다. 우리의 모든 작업은 지역 장인들과 함께 한다.

 What is your favourite part of being a designer? What drives you to design?

A reinterpretation of tradition. The moment when I imagine what these lost relics would look like if they were handed down to this era and existed in front of us, is the most compelling part to designing. I find myself most excited when such imaginations go through various processes and are finally presented in front of me in the form of clothes. I design to live through such exquisite moments.

 전통의 재해석. 이미 사라진 유물이 만약 이시대까지 전해져 내려온다면 어떤 모습으로 변화해 우리 눈앞에 존재할까? 라고 상상하는 시간이 가장 재밌다. 내가 상상 했던 모습이 각종 과정을 통해 옷의 형태로 나타날 때 가장 흥분된다. 그 찰나의 순간을 위해 디자인한다.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

When I feel stuck and need a boost of inspiration, I go to the National Palace Museum, the National Museum of Korea, and various other exhibitions. For me, it is very important to surround myself with relics in order to feed my artistic imagination and inspiration. Relics that I usually go to view include paintings, ceramics, sculptures, and dresses.

I am currently into Goryeo Celadon which is highly regarded as one of the world’s most valuable cultural treasures. Once inspiration strikes, we research ways of how we would like to transfer elements found in the relics into Danha’s clothes. These methods could be fabric printing, illustration, silk screening, etc.

디자인이 막힐때면 국립 고궁박물관, 국립 중앙박물관, 각종 전시를 가곤한다. 나에게 있어 영감의 원천은 유물이다. 사라진 옛것을 어떻게 예쁘게 리디자인해 옷에 반영할까 생각한다. 그림, 도자기, 조각, 복식, 등 종류를 가리지 않고 최대한 많이 보려고 한다. 현재 꽂혀있는건 고려청자이다.

그렇게 유물에서 찾은 아름다운 요소를 단하의 옷에 담을지 크루들과 함께 고민한다. 이 과정은 패브릭 프린트, 일러스트, 실크스크린 등 여러가지 방법으로 이뤄진다.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

I recognize there is a great interest in Korean fashion these days. It only felt right to me to formally present what true Korean lines and pattern were—through traditional Korean dresses, alongside the collaboration of fellow graduate designers and crews.

Instead of clothing that simply mimicked tradition, we wanted our pieces to have its own interpretation of modernity whilst having a strong core around solid tradition. With such concept in mind, Vancouver is expected to be a strong foundation for a perfect synergy.

요즘 한국 패션에 대한 국내외 관심이 매우 큰 것으로 알고있다. 정식으로 한국의 궁중복식과 전통복식 대학원 과정의 디자이너와 크루들의 협업으로 진짜 한국의 선과 문양이 무엇인가에 대해 보여주고 싶다. 어설프게 전통을 흉내만 낸 옷이 아니라 탄탄한 전통을 기반으로한 제대로 된 현대화를 보여주고자 한다. 그 플랫폼으로 한국이 아닌 밴쿠버는 완벽한 주춧돌이 되어 서로 완벽한 시너지 효과를 기대한다.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

The Secret Garden, The Joseon Dynasty 2020 was inspired by relics from the Joseon Dynasty (such as Wrapping cloth of the Joseon royal court, underwear, and Dopo). It is a recreation of the Dynasty with a modern twist, to express their aesthetic of exposure and concealment.

Taking advantage of the traditional and environment-conscious brand characteristics, we mainly use recycled fabric extracted from silk, organic cotton and plastic bottles, which are woven through methods of Korean tradition. This show features our interpretation of ‘hidden beauty’ from the Joseon Dynasty tradition through the subtle exposure of underwear. By layering multiple fabrics and materials, we would like to present the unique silhouette and the abundant beauty of overlapped materials uniquely found in Hanbok.

이번 쇼 ‘ The Secret Garden , The Joseon Dynasty 2020’는 조선왕조의 유물(궁중보자기, 속옷, 도포 등)에서 영감을 받아 현대판 조선왕조를 재현해 노출과 숨김의 미학을 표현하고자 하였다. 전통과 환경을 중시하는 브랜드 특성을 살려 대한민국 전통방식으로 직조된 실크, 오가닉 코튼과 폐 페트병에서 추출한 리사이클 원단을 주로 이용하였다. 블랙과 쪽빛, 그리고 백색을 메인 컬러로 하되, 궁중보자기에서 영감을 얻어 디자인한 패턴을 액센트 패브릭으로 사용하였다. 이번 쇼는 숨김의 미학을 중시하던 조선시대의 통념을 속옷을 노출시킴으로서 키치하게 해석하였다. 여러겹의 옷을 레이어드 함으로써 한복만이 가지는 특유의 풍성한 실루엣과 여러가지 소재가 중첩되는 미를 선보이고자 한다.

What are you hoping the reactions are from audiences seeing your designs (perhaps for the first time)?

I hope they are fascinated by our exclusively beautiful silks, patterns, and abundant silhouettes and are interested in the comfort of Korean traditional inner wear designed along with Hanbok. Not to mention, I would also like to help protect our environment by introducing the audience to recyclable materials extracted from recycled plastic bottles.

한국의 아름다운 실크와 패턴, 그리고 풍성한 실루엣에 매료되었으면 한다. 그리고 한국의 속옷이 가지는 편안함에 관심을 가졌으면 하고 , 우리 쇼를 계기로 폐 pet 에서추출한 리사이클 소재에 대한 관심도 높아져 환경보호에 일조했으면 하는 바람이 있다.

Thank you for speaking with us, Danha. We look forward to seeing your brand on the VFW runway.

danhaseoul.com

@danha_seoul

@danha.official

Q & A with Fashion Brand Claire Elisabeth Designs

Baylor_Fashion_Department_JeffJonesPhoto-106.jpg

Claire Elisabeth Designs

New York, USA based designer

Can you introduce your brand and yourself in a few sentences?

My designs are made to make fantasy become reality. My goal is to instil confidence in every woman who wears my dresses and make her remember how she felt wearing it everyday. Every design is made to flatter, as well as accentuate a woman’s body.

What sparked your interest in fashion design?

I have always been interested in fashion and aesthetics. I love seeing how various events around the world influence trends and design.

My maternal grandmother was an accomplished artist. She taught me everything about art and always encouraged me to follow my passion. My paternal grandmother used to sew dresses for me when I was young. She gave me my first sewing machine when I was 10. That is when I really started experimenting with designing and sewing. Both grandmothers would send me packages with scraps of fabrics to design with. This helped my creativity and always kept me interested in designing.

Can you describe your creative process?

My creative process changes for each design. Sometimes I design a dress for some fabric and other times, I choose fabric for a design. I like to forecast trends and find a way to fit the trends into my aesthetic as a designer. Most of the time, I simply start sketching and come up with a new look as I go.

What is your favorite part of being a designer? What drives you to design?

My favourite part is when a model or a client puts on my design, looks in the mirror, and smiles. I love having that impact on people. Bringing them confidence and joy is something I strive for.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I moved from Texas to New York City about a year ago. Both locations influence my designs. The nature and wildflowers of Texas are very apparent in my work, as are the lights and glamour of New York. I try to blend the two as much as I can.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

I am looking forward to displaying my work in front of a large audience, and seeing more designer’s aesthetics. I love learning about different types of fashion.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

My inspiration for SS20 would be my transition from the relaxed pace of Texas to the fast pace of New York. You’ll see many flowing gowns followed by more structured ones.

What are you hoping are the reactions from audiences seeing your designs (perhaps for the first time)?

Most of the audience will be seeing Claire Elisabeth for the first time during Vancouver Fashion Week. I hope their reactions mirror my design goals. I want the audience to see the model’s confidence and to want that for themselves.

Thank you for speaking with us, Claire. We look forward to seeing your brand on the VFW runway this season!

Photos contributed.

@claireelisabethdesigns

claireelisabethdesigns.com

We tried wearing white sneakers for a week

...Here’s how it went! 

Every time I open a tabloid, scroll through my Insta feed or see outfit inspiration on Pinterest, I see women wearing white sneakers. From Riri to Bella Hadid and many other A-list celebs, wearing white sneakers paired with "unconventional" sneaker outfits is everywhere. Formal attire, dresses, jumpsuits, blazers, you name it! All being paired with white sneakers. This looks like one of the most comfortable trends ever!

So...like any good student of fashion, I had to try it out! 

Pre-Trial Thoughts:

I am typically not a sneaker person... at all! My idea of the perfect shoe is more towards flash heels and wedges! I am shorter than the average person, I use heels to make myself taller. I also wear them because I think they look cuter than almost every other shoe.

This experiment should be interesting, to say the least! I am excited to have comfortable feet every day, but I am worried that it will make my outfits look frumpy and less ‘put together’! Also, I am wondering how white the sneakers will be after wearing them all week. Here's hoping for the best!

Day 1: 

I decided to start this experiment with something that is near and dear to my heart, cheetah print! I mean, who doesn't want to be a cheetah girl? I can say with full confidence, that I loved this outfit! I was so comfortable in it all day. Looking at this outfit, it didn't need heels at all. The balance of the white top with the white sneaker worked out perfect. What kept this look from looking too informal was the loud print and pop of colour in my lipstick and purse. I did a lot of walking and I can imagine how my feet would have ached if I had been in heels. All in all, this has been a pretty awesome start to the week’s challenge!

Day 2:

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Though this outfit does look cute, I was dying to put on my new blush strappy heels! This was intended for a brunch look. I did get compliments on the outfit, but I could not shake the feeling that something was missing. The plus about this outfit is that it has some awesome colour hues. I enjoy wearing colours that are slightly different from each other. That is most likely why the sneakers worked out with this outfit. It just was not a look for me! Yes, the sneakers are way more comfortable, but I really missed my heels today! Maybe I am having heels withdrawal. Fingers crossed; the rest of my outfits go much better!

Day 3: 

It was so hot today! This linen dress was perfect in the heat... I was craving flip-flops though. My feet were so hot in sneakers and socks! I reminded myself that the outfit was adorable, and I have made worse sacrifices in the name of fashion! Visually, this outfit worked out very well. The pastels in the dress work perfectly with the white sneakers. Due to the length of this dress, I decided taller socks was the way to go! If the weather was on my side, this would have been awesome! 

Day 4:  

I woke up late today and whenever that happens, I throw on a romper! This romper is my favourite ever! I am obsessed with all the tiny stars that cover it. I typically avoid wearing head to toe white. In the past when I have worn this, I steered more toward a metallic shoe or something extra colourful. In this case, I made an exception, and I am happy with the results. I did get some funny looks while wearing this, but you know it’s fashionable when you can turn some heads! 

Day 5:

This is easily one of the most comfortable outfits I have worn thus far! I typically wear this outfit with a pair of army green wedges. And pairing it with white sneakers was definitely a change. Is it my favourite look thus far? No… but this look has got the comfort vote from me! I don't think I pushed the fashion envelope with this look, but I am not complaining. I had a wonderfully comfortable day! After this is over, I am going to be pulling this look out again and again! It is the perfect errand running outfit!

Day 6:

I was actually nervous about this look initially. After walking around in this outfit, I have to say, it is not half bad! I originally was going to wear this without the belt bag. When I put on the bag, I realised that this outfit would not have been complete without it! The monochrome burnt orange outfit, with the pop of white in the sneakers, worked out better than I imagined! I ended up wearing this outfit during the day and I could see it moving into a night look, even with the sneakers (hello comfy club attire). 

Day 7:

I decided to end this trial with a bold colour. I love this jumpsuit. Yet, with these sneakers, this was my least favourite outfit of the week. It seemed that the sneakers almost clashed with the jumper. When picking out the look I thought it would be fine since the jumper has white stripes in it and white is a neutral colour. But I wasn't loving it once I left the house. What do you think? Was this fab fashion or a fashion flop? 

Post- Trial Thoughts:

Pros: 

• I could easily walk long distances without any pain

• I could break into a run whenever!

• I looked more approachable  

Cons:

• Lost my extra height!

• My sneakers started off as white and ended up pretty dirty (you can tell in day 7's pic) 

• I felt pretty casual all the time

I think the most important lesson I learned during this trial is that sneakers can be worn with so many outfits. I do not need to wear heels to make an outfit look cute. I definitely need to get some platform sneakers, so I can feel tall again! I have missed the height the heels give me. I will be going back to my heels yet; I will also be cycling sneakers into my style more often!

It is important to take risks with your fashion! Get outside of your typical style and explore! Try new trends, you never know what you may find!

Follow Gabrielle here @justaggem

Q & A with Fashion Brand Femmka

Femmka

Bulgaria based designer

Can you introduce your brand and yourself in a few sentences?

We at Femmka, take our designs as game between two main players—imagination and inspiration. We believe that your look is your voice to other people; your mentality, mood, character, etc.

I believe that every person in the world is born to do something. It makes him/her happy, is easy to do and he/she is better doing it than others. Fashion design is my thing.

What sparked your interest in fashion design?

I have a long professional history as a graphic designer and as an IT professional. During this time, I wasn’t able to find on the market garments, which make me to feel “inside my skin.” I began to change my clothes the way I liked and people around always asked where I got my clothes from. That made me feel that fashion design is my purpose.

Can you describe your creative process?

Never press myself to create new designs, it just comes naturally. Sometimes when l watch a movie or talk with a friend, just trivial things like that will give me unexpected inspiration. Then I sketch it, make some measurements of the future pattern, and think about the fabric and details. The prototype is always made by me.

What is your favourite part of being a designer? What drives you to design?

My favourite part is to create new designs. The process make me calm and happy. Sometimes, when I have problems, the only thing, which can make me forget about everything else, is the creation of a new design.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I believe that nowadays the global network allows all of us to be anywhere. My home and atelier are located out of the city, in the middle of the nature and this is important for me, as a person and also as a professional.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

This will be my first runway and I am very excited. I am looking forward to new horizons, new people, and inspiration.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

My Moksha collection is dedicated to soul and nature, which I believe are one and the same thing, since nowadays nature is like a mirror of our souls, and they both need help.

I will present a linen collection as an appeal against everything which is false in our lives.

What are you hoping are the reactions from audiences seeing your designs (perhaps for the first time)?

Oh, I hope they will find themselves in my designs.

Thank you for speaking with us, Femmka. We look forward to seeing your brand on the VFW runway.

Photos contributed.

femmka.com

@femmka_handmade

Q & A with Fashion Brand Céline Haddad

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Celine Haddad

New York, USA based designer

Can you introduce your brand and yourself in a few sentences?

Céline Haddad is a high-end womenswear ready-to-wear label. I decided to offer urban women of any age daring, dynamic, and different garments and accessories that will make them feel edgy, confident and comfortable in their skin. They can wear them for various occasions rather than one special opportunity.

I am both French and Lebanese but I was born and raised in Beirut, Lebanon. Starting the age of 18, I spent my summers in London and Paris exploring the various fields of the fashion industry. After graduating in Business Administration from the American University of Beirut in 2017, I decided to move to New York in order to pursue my dream. There, I completed a degree in Fashion Design at Parsons.

What sparked your interest in fashion design?

I think that what interests me the most in fashion design, is how easy it looks on the outside but how challenging it actually is. Challenge is one of my biggest drives in life.

The industry is not all sparkles and champagne, it requires a lot of work and organization. I think Fashion is also one of today’s main communication and influential tools. By making use of it, designers can serve great causes and raise awareness on several topics. Finally, fashion design is the perfect mix of technical skills and creativity—I believe we are the architects of the human body. 

Can you describe your creative process?

I don’t have one creative process per se—it varies every time and depends on several factors. As a designer, I often draw my primary inspiration from the exploration of societal, generational and personal controversies that arise in today’s civilization. I particularly enjoy revisiting wardrobe classics and creating experimental versions of them by playing around with the elements that initially make an item timeless. Travelling and art also play a big part in my creative process, but I always try to add a deeper meaning to my creations.

What is your favourite part of being a designer? What drives you to design?

The more I practice this profession, the more I fall in love with it. I enjoy every step of the way—some less than others—but I think what makes the beauty of this occupation is how diversified a designer’s job is, especially as entrepreneurs. My favorite part of being a designer is seeing an intangible idea concretize and come to life, and seeing how a collection can carry a deeper meaning to it.

I use design as a means of self-expression and change, and I strongly believe that there’s more to garments and accessories than pure aesthetics. The message it conveys is what interests me the most. Another aspect of this discipline I particularly enjoy, is networking a lot and constantly meeting new people to build relationships. Human contact has always been something I deeply care about. Finally, I must add that there is a lot potential to do good around us as fashion designers and this is very motivating.

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How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I moved to New York at the age of 21, with a dream and ambition of becoming a fashion designer. It is the city where I am based at the moment. The American fashion capital is where I grew as a designer and I can’t compare being a designer here to exercising this profession elsewhere. However, I can comfortably state what’s already known by many which is that New York provides you with everything you need as a designer (a huge network, industry professionals, factories, schools, fabrics, boutiques, inspiration etc.)

What I like the most about being in New York is the city’s dynamics. Living here makes you want to work as hard as you can from the bottom of your heart—the vibes of the city really push you to excel. You simply don’t want to be a nobody in New York and building a name for yourself naturally becomes a part of your everyday life.

The US culture has affected my design aesthetic in a way that functionality, comfortability and polyvalent garments and accessories has become very important for me. Living in New York, I’ve grown to understand the life of urban women better and I’m more aware of their needs and wants. I certainly still feel a very strong bond with my homes, whether it’s Beirut or Paris. That will never change.

I am grateful for being exposed since my very young age to the beauty, femininity and distinction of Lebanese women and the simplicity and elegance of the French.

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

Vancouver Fashion Week is actually my first exposure as an independent designer since my graduation and I will be launching my debut collection there, so saying I am looking forward to it would actually be an understatement.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

While my Spring/Summer 2020 collection may appear to be about femininity, it features twelve bold, daring, and controversial looks that aim to be provocative and go against expectations. “Rébellion” is an audacious, eclectic collection in which I will present spirited and elegant rebels asking for the liberation of women and garments from rules and norms.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

I hope to see a mix of curiosity, excitement, and surprise in the audience’s eyes when they will see my designs on the runway. My collection is meant to challenge traditions and norms and be experimental, controversial and provocative. I hope they will like it.

Thank you for speaking with us Céline, we look forward to seeing you on the VFW runway in October.

Photos contributed.

celinehaddadstudio.com

@celinehaddadstudio

Q & A with Fashion Brand PAINTERS

PAINTERS

Interview with Won Jeon, the founder of PAINTERS. Seoul, South Korea based design brand.

MM: Can you introduce your brand and yourself in a few sentences?

I studied Fashion Design at the Seoul Mode Fashion Institute (2012-2014) and Womenswear at London College of Fashion (2014-2018). I worked at two designer labels called ZEQUUN (in Seoul) and Faustine Steinmetz (in London). After those experiences, I started my label in Seoul.

PAINTERS is focused on developing specific identity and aesthetic in Womenswear through their collections, proposing a different form of beauty. PAINTERS is trying to create new shapes not effected by other tastes or trends. Not only following beautiful faces, garments or proportion like lots of ads, PAINTERS aims to make a new impact—that different people can be accepted within their own level of individual tastes and identity.

PAINTERS tries to cater to people with different beauty and shapes to suggest there are different ideas of form.

MM: What sparked your interest in fashion design?

I do really enjoy seeing other artists’ work in all areas including painting, music and performance art. I would like to see how people express themselves through their artwork and their messages to the world through their work. It makes me think to put deeper meanings in my collections instead of just showing beautiful fashion things. I do also put messages in it.

MM: Can you describe your creative process?

I usually start from all the complaints I feel within me. I was home schooled in Seoul and it isn’t the norm. I think under 10% of students get homeschooled in Seoul. The reason I quit my high school was because I felt unsatisfied on how they tried to teach the same things in the same way to every different type of individual. Some students might be good at art and bad in math. However, our education system defines us only by the total grade—they don't try to find the good things in every individual.

In Seoul, we have world-renowned plastic surgery systems. Wherever you go in Seoul, you can easily find lots of ads that define typical beauty. Further, we have got really fast-fashion and fast trends like K-pop stars, although it makes us grow the K-pop industries worldwide. There is always a bad side and a good side. Therefore, I tried not to follow those systems which try to make individuals all the same. It helps me to think and express different things, the issues in society.

MM: What is your favourite part of being a designer? What drives you to design?

My favourite part about being a designer is the lifestyle. I mean, designers do lots of creative things and we keep trying to find the interesting things in our daily lives. We keep trying to get new experiences, watch movies, visit museums and try to see world differently—this lifestyle makes us keep awaking. 

MM: How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

It really helps me to think between trends and identities. Moreover, I think Seoul has really good taste in the Arts. Furthermore, we have really good industry systems such as the fabric market, factories, etc. I am very proud of being a South Korean. 

MM: In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

Through the collection called ‘Where the wild things are’, I would like to suggest a different form of beauty again and I hope the audience there will like my work and kind of feel something through my collections. 

MM: What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

It started from the movie called ‘Where the wild things are’. I watched it accidentally and suddenly got deep inspiration from it. It’s about a boy trying to escape from the world, so he creates his own world in a small room. He met the wild things in his imagination. The general thoughts of ‘wild things’ is danger but he becomes friends with them. I see many people who judge others by appearances, degrees, and their social status. However, I would love to stand by the ‘wild things’ and try to show their beauty on the inside.

MM: What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

I am aiming that people might see the differences through my collections and not judge people by their appearances, degree, and social status. I want to give people a new insight by showing the differences. I might not be good, however, I will try.

Thank you for speaking with us, Won! We look forward to seeing your brand on the VFW runway this October!

https://www.paintersfromseoul.art

@paintersfromseoul

Q & A with Fashion Brand SENKO

SENKO

Vancouver based designer

Can you introduce your brand and yourself in a few sentences?

My name is Lesley Senkow and SENKO (pronounced “sang-ko”) is for the individualist who doesn’t want to be put in one box. Silhouette, print, texture, colour and movement are always present in my designs. I like to play with the idea that everyone has a soft and hard side and that fashion can help bring these elements out. My collections will feature a mix of abstract patterns and statement pieces along with structured and elevated neutral classics to help create a more complex wardrobe.

 What sparked your interest in fashion design?

Growing up I always felt the need to express myself through fashion. I was shy but fashion helped me express who I was and who I thought I wanted to be. Looking back, I went through many style phases in the process of figuring out who I was. How I dressed was always a representation of what I was going through at that time. I’ve always found fashion to be so anthropological and find it interesting that it is ever evolving just like us.

Can you describe your creative process?

My creative process definitely does not have a formula. I find myself spontaneously inspired the most by nature, folklore, history and travel. This can spark a general mood, colour palette, texture or silhouette. I don’t enjoy forcing creativity so I often finding myself randomly taking notes when ideas decide to arise and I’ll later go back and sketch them out. I’ll know when something is just an idea on paper versus a complete design. I’ll be standing in my kitchen cooking dinner then “ah-ha!” the rest of the design will emerge. 

What is your favourite part of being a designer? What drives you to design?

I love the itch. The creativity itch you can’t stop scratching until your idea has completely manifested into physical form. I don’t know where I heard it but “hold the vision, trust the process,” is one of my favourite quotes for designers and artists alike. Seeing your vision come to life in front of you is like nothing else. 

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I don’t mind it. I think if anything it has pushed me to invest in myself and my brand. If I was living in New York or some other major fashion capital I might have thought to pursue a corporate design role and been intimidated by the abundance of designers already trying to make it on their own. Vancouver in many ways feels like an untapped market. I think the game is starting to change with the shop local/slow fashion movement and it’s really exciting to see how our city will change with new emerging talent. I have travelled a fair bit and always get excited to come back to Vancouver. The proximity of nature, mountains, ocean and city really make it unlike any other place in the world. 

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

I can’t wait to completely put myself out there and see it all come together. Last year was a very challenging year for me but my biggest lesson was to unapologetically remain true to who you are. This collection is a direct reflection of my experiences.  

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

My S/S20 collection is inspired by the Moon’s gravitational pull on water affecting the tides. To me this represents the highs and lows we go through in life and the different roles we often play to get through them. 

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

My goal is to create a luxury slow fashion brand in Vancouver with a focus on ethical and sustainable materials and practice. I am hoping that people will enjoy my collection and want to support my brand so that I can continue to create and expand in the future. 

Thank you Lesley for talking to us about your creative brand! We look forward to seeing your brand at VFW.

Photos by Matthew Burditt.

senko.ca

@senkostudios

Q & A with Fashion Brand Denzil Mapfumo

Denzil Mapfumo

Portsmouth, England based designer

MM: Can you introduce your brand and yourself in a few sentences?

After graduating from Middlesex University London in 2017 with BA Fashion Design, I moved back to Portsmouth and launched the brand in 2018. Born in Zimbabwe but based in Portsmouth England, the brand is heavily influenced by the idea of melding the two cultures together. I would describe my style as clean, detailed and fun. A lot of references from my childhood in Zimbabwe aim to channel a youthful spirit of nostalgia. I like to create thoughtful and effortless clothes that blur the lines of gender and sexuality.

MM: What sparked your interest in fashion design?

I have always been a creative person with a very wild imagination. Around high school is when I really decided to pursue fashion. I remember seeing a McQueen collection on TV and being blown away by what I was seeing coming down the runway and I knew I wanted to be able to do the same. The ability to be able to build a conversation around clothes whilst exploring different issues and topics is what interested me the most.

My love for music, film, and art also played a big part in my decision to pursue fashion. Artists like Peter Blake , Shepard Fairey and Robert Rauschenberg were big influences during my art A levels. I admired their ability to be able to take political and cultural statements but then present them in a witty, playful and light-hearted way.

MM: Can you describe your creative process?

My approach to designing focuses mainly on the pattern making but the process usually starts with identifying the type of person or character I am designing for. Then I build the story around that boy or girl, where are they going and what do they do. I find that with most of my clothes being gender-fluid, the process differs with every project and idea. Sometimes the inspiration is very focused on a theme or concept and other times it's more about trying to convey a vibe and an attitude.  

MM: What is your favourite part of being a designer? What drives you to design?

The story-telling, the connections you can build with people, and being able to create a conversation. There is something very freeing and liberating about being able to express how you feel through clothes.

MM: How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Being based in Portsmouth instead of London has its ups and downs, at times being outside of London you can feel very isolated from what is happening in the world of fashion, which can make it hard to network and meet other creative people. Resources and diversity in creative talent can be limited in Portsmouth but what I do love is the pace and ease. It is very laid back here and this really allows me to take my time refining my style and aesthetic with no rush or distractions. If I had to say where I feel more connected to, I would say home will always be Zimbabwe, I feel more at peace when I'm there.

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MM: In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

I'm looking forward to getting to tell my story and seeing all the hard work finally come together. I am also very excited to meet all the other designers and see the collections they've been working on.

MM: What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

I don't want to give too much away yet but the collection is called Brothels & Bottle Stores a tragic love story of absurd proportions!

MM: What are you hoping are the reactions from audiences seeing your designs (perhaps for the first time)?

I just hope they feel the love and soul I've put into this collection.

Thank you for speaking with us Denzil. We look forward to seeing your brand on the VFW runway this October.

Photos contributed.

@denzilmapfumo

Q & A with Fashion Brand Ryan Li


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Ryan Li

Vancouver based fashion designer

MM: Can you introduce your brand and yourself in a few sentences?

Our designs are heavily based on shapes and proportions. The underlying message is to empower our customers through a heuristic process. As for myself, I was drawn into the world of fashion at a young age. The vibrant Japanese streetwear culture was my starting point. Once I finished my degree in Business, I attended fashion school and involved myself in various couture and tailoring ateliers to expand my horizons and fulfil my dream.


MM: What sparked your interest in fashion design?

I have always been an enthusiast of art and fashion. You can interpret artwork freely as there is no fixed answer to clarify the meaning. Art and fashion, to me, are very personal and imaginative. I see fashion as an alternative method to display my visions and emotions because I can tailor fashion into an expression of my own.  At the same time, the audience can interpret my work based on their own imagination and experience. 

MM: Can you describe your creative process?


I begin my creative process by researching and brainstorming, this stage usually takes the longest time. Once I have a clear vision about the collection, I begin to sketch  out the ideas and silhouettes. I would say the most creative moment is the fitting sessions. I directly cut and drape fabrics on the models. At the end, it all comes down to modifying and tailoring the garments to create an illusion of my own.

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MM: Where do you find inspiration in your day-to-day life?

I can find inspiration literally anywhere; from an art piece from the 14th century in the Metropolitan Museum of Art, to a trash can on Pender Street. Working with my team, and the scenarios that happen in my personal life, are very inspiring too.

MM: What kind of questions do you ask yourself when you begin creating a collection?

I ask myself a lot of questions when I begin creating a collection. The most often asked questions are: what’s the story behind the collection? and how does this relate to me and the people who inspire me?

MM: How did you learn the business of fashion?

I had the amazing opportunity to work with Rimpy Sahota, a local designer, for my first ever internship. She taught me the knowledge of business of fashion. I learned a lot by observing her approach to marketing and the way she operates her brand.

MM: How do you find working as a designer in Canada? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

It is not easy on a personal level, but it has been an amazing journey. My designs reflect my ideas and experiences with different cultural backgrounds; my works and I are basically one. 

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MM: What is your favourite part of being a designer? What drives you to design?

I am constantly motivated to create something new and innovative, that’s probably my favourite part of being a designer. Seeing the positive impacts my designs bring to my consumers is very fulfilling as well. My goal of pushing fashion forward drives me to create every single day.

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MM: What is the inspiration behind your F/W19 collection which was showcased at Vancouver Fashion Week?

Frida Kahlo, a Mexican artist, inspired me to integrate menswear and tailoring elements into womenswear.  Personal life experiences also played a huge part in the collection as well. 

Thank you for giving us an insight into your brand Ryan Li.

Check out Ryan Li at: Atelieryanli.com

The History of Streetwear and its Growing Impact on Fashion

Tracking the monumental rise of streetwear, its popularity amongst celebrities, and how it has affected luxury labels.

Streetwear is hardly a new concept, but the way that it is presenting itself on runways, and its widespread exposure is totally different from the streetwear of the past. How did this movement start? How was the luxury fashion market impacted by this movement? And how have celebrities dress used this concept of streetwear to create merchandise or spur fashion brands? Keep reading this article to understand exactly how small surfboard brands like Stüssy in the 80s has helped spawn major labels of today’s fashion world like Kanye West’s Yeezy.

What is Streetwear?

So first of all, what is streetwear? Streetwear is defined as a casual clothing style typically worn by an urban or skate audience.

The creation of this movement is usually credited to Shawn Stussy of Stüssy, a small surfboard company that began printing logo t-shirts in Los Angeles in the 1980s. Soon after he began selling his shirts, he decided to partner with Certified Public Accountant Frank Sinatra Jr. to create the Stüssy label we all know and love today. Their clothes contrasted with the typical neon surfwear that other brands were advertising; Stüssy’s garments were dark, had a vintage look, and started to gain a mass following. When it got picked up by retailer UNION, they became even more of a hit. These shirts became synonymous with a certain “California lifestyle” look and was subsequently carried by other specialty boutiques and department stores.

The 90s were a big year for streetwear, especially when its popularity spread around the globe; Japanese brand A Bathing Ape was founded in 1993. When streetwear’s influence started to spread to New York City, it also coincided with Supreme’s first store opening on Lafayette street in 1994.

The label arranged the racks of clothes on the perimeter of the store to keep the middle space empty so people could skateboard while they shopped. Supreme is also credited for helping popularise this style due to their drop schedule. Not only were they beginning to amass fans in both the skateboarding and hip hop world for their garments, but also for their “Thursday drop” schedule. This drop schedule became akin to a weekly social gathering of like-minded youth and is a staple of streetwear culture.

How did Streetwear impact the luxury fashion world?

Those weekly drops helped propel streetwear into the mainstream and became a point of fascination for those in the fashion industry. This successful formula of limited production runs started to be emulated by luxury retailers like Barneys to create urgency amongst consumers.

Streetwear has also made its impact in the luxury market known through sales. In 2017, high-end streetwear labels helped to boost global sales of luxury personal goods by 5%. This movement was popularized and mainly worn by young people; nearly 30 years later nothing has changed. As customers are getting younger, fashion houses are beginning to cater more to this demographic. But streetwear has still captured the attention of the youth. Luxe Digital’s 4 tips for marketing to millennials include all the hallmarks of streetwear culture; bold unique designs, sense of scarcity, frequent drops, and brand collaborations.

Brand collaborations are another major way streetwear has gained more hype over the years. In Louis Vuitton’s Fall Winter 2017 Menswear show, the brand debuted its highly anticipated collaboration with Supreme. A slew of accessories from sunglasses to duffel bags to bandanas and bespoke goods like skateboards kept consumers vying for a piece from the collection and fashion media entranced.

Other influencers and celebrities have even started their own successful luxury streetwear labels themselves. Kanye West’s Yeezy began as a sneaker collaboration with Adidas, but has evolved into a brand that even debuted at New York Fashion Week during the Fall 2015 cycle. The monochromatic and simplistic style differs from the bold designs and logos of typical streetwear brands, but the garments and sneakers are sought after by the same crowd. Yeezy’s take on streetwear classics like hoodies, joggers, and crop tops drove fans into a frenzy. The Yeezy Boost 350s that were featured in Yeezy Season 1 sold out globally within 12 minutes.

How has it impacted the way celebrity brands?

Celebrities have definitely hopped onto the bandwagon as well. There is a growing trend of celebrity merch falling under the streetwear category. Take Kylie Jenner’s 2016 merchandise, The Kylie Shop. By selling clothing like unique logo design t-shirts at limited edition pop-up stores, Jenner used the classic streetwear formula to garner long queues and a sold out collection.

There’s no doubt that streetwear’s global influence and popularity is at an all-time high at the moment. From models and moguls walking the streets in Champion, to Justin Bieber’s new streetwear line, Drew House, to the long lines of teens that wait outside pop-up stores like RipnDip, this movement from the 80s is showing no signs of slowing down. I personally, can’t wait to see how else it will impact the fashion world and what brands will be in the spotlight next.

Q & A with fashion brand RadaStyle

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RadaStyle

MM: Can you introduce your brand and yourself in a few sentences?

RadaStyle - is a name derived from the word joy (joy in Russian is "radost"). RadaStyle creates designs which plunge you into a state of joy. Style, convenience, and comfort are the main components of the brand. RadaStyle is designed for a confident lady who prefers an individual style.

MM: What sparked your interest in fashion design?

The ability to see the world in my own way, the desire to bring this vision into life through the creation of an image and thereby change it in the direction of beauty and style.

MM: Can you describe your creative process?

There is a state of mind in which there is a desire to touch colour and form. Images are born in the imagination that can create new states and emotion...

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MM: Where do you find inspiration in your day-to-day life?

A sunny morning, music in the car on the way to work, a conversation with a person, any positive emotion, the surrounding nature, family, children...

MM: What kind of questions do you ask yourself when you begin creating a collection?

Who am I creating for? What am I creating? And the main question - would I wear it myself?

MM: How did you learn the business of fashion?

In practice, studying the demand, observing and analyzing the surrounding reality, feeling and sometimes intuitively creating what people then happily wear.

MM: How do you find working as a designer in Belarus? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Working as a designer in Belarus has its own specific features and some difficulties, but they are all surmountable.

I try to be equal to the global experience in the development of the fashion industry, but, of course, there is an influence on our local culture and the people around me.

My home is my fortress and the main thing for me is my family!  

MM: What is your favourite part of being a designer? What drives you to design?

Start, the birth of ideas, the feeling of emotions from the created image. What drives me to design? - The great desire to create joy and give it to the world.

MM: What is the inspiration behind your F/W19 collection which was showcased at Vancouver Fashion Week?

My inspiration behind my F/W19 collection is my great wish to see the world happy and joyful! In RadaStyle! 

MM: What is your favourite piece from the new collection?

The final part of the collection "Image for the red carpet". 

Follow RadaStyle on Instagram: @rada.style

YONFA- a style free from fuss

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YONFA

A style free from fuss

Kim Yonghwa presented her captivating new collection at Vancouver Fashion Week (VFW) for the F/W 2019 Season. The featured brand is simple and elegant. It promotes a style free from fuss whereby fashionable women can fluidly and comfortably step up their everyday style.

True to it’s simple and elegant ethos, YONFA focuses on basic materials such as wool, knit and cotton. The theme colours are black, grey, white, and navy. Due to popularity in the 2018 Vancouver Fashion Week show, Kim Yonghwa has added more outerwear, knits and shirts to the collection.

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The collection forms the foundation of a woman's wardrobe, each piece is a building block upon which a new look can be created. It is an elegant and simple canvas that can showcase individual style through accessories.

ABOUT DESIGNER

Born and raised in Japan by Korean immigrants, Yonghwa’s work is inspired by this diverse and rich cultural background. Since establishing YONFA in 2016, the label has always celebrated Japanese fashion while employing Korean production methods to create clothing that compliments a woman’s body and lifestyle.

Follow YONFA on social media: yonfa_jp and check out their website: yonfa-fashion.com

Read the full interview here-

Q&A with fashion brand Yonfa

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Photographs by Wendy J Photography

Day 6 at Vancouver Fashion Week F/W19

Saturday, March 23rd, 2019–Vancouver, BC–From sustainable garments to traditional South Asian bridal wear, Saturday was a night of distinctive styles.

Hometown designer Ryan Li kicked off Saturday night’s events in front of a packed house at the David LamHall with ‘Redeem your soul’. Li presented a collection of experimental garments that incorporate elements of menswear and tailoring to create an eye-catching final product. Set to futuristic production, the collection established itself as avant-garde yet functional with a line of crisply cut garments in a metallic burgundy hue, which continued to drive the line alongside an exaggerated houndstooth pattern. The influence of menswear in the women's pieces was evident through structured shoulders and slim but composed silhouettes, with deconstructed sleeves adding depth. Consistent and dark, Li’s experience in atelier’s showed clearly as his collection established a strong tone for the night ahead. A surprise announcement marking Ryan Li as this year’s winner of the Nancy Mak award (a scholarship that recognizes up-and-coming British Columbia based designers awarded by VFW founder Jamal Abdourahman) drew applause from the crowd. Ryan Li will present his collection internationally with Global Fashion Collective.

British Columbia-based brand Sarah Runnalls Collection showcased a timeless contemporary collection under the designer’s own name. Set to a soothing soundtrack, the theme of the collection was apparent from the first look with fabrics in relaxed cuts and a distinct polka-dot pattern beginning the procession.Linear designs on the garments were also found marking the faces of models in a cohesive way. Long dresses with sections of tulle rounded out the latter half of the collection, as palettes remained consistently vibrant and playful throughout. The entire experience proved to be calming and intriguing, as Runnalls’ designs evoked a lazy West Coast spring day. Nothing was lazy about the quality of tailoring however, as the collection was notably well draped and exquisitely detailed.

Polish-based designer Pat Guzik left a strong impression with the presentation of “There were never flowers, there was fire”, a high-fashion inspired line with a deeper message of sustainability. Patterns and prints were inspired by a mixture of Slavic and Asian cultures, including original works by Polish illustrator Mateusz Kolek, and were arranged in unconventional shapes and cuts. The collection is based on using unwanted and damaged textiles to create new forms and this was evident with oversized and belted looks that utilized varied fabrics and silhouettes. Oversized garments were a consistent theme, as large hoodies in black and deep blue were accessorized with orange cinched belts and thick-soled slides. In several cases, excess fabric was hung from the garment in a patchwork fashion, giving due diligence to there purposed theme of the collection. As a whole, the overall effect was jolting without being brash, and showed a unique attention to sustainability in an industry often defined by waste.

Jessica Hu’s brand Jessture debuted a collection that stayed true to its label; ‘Cozy Serenity’ was a display of calming colour palettes and relaxed fits that remained remarkably well cut and formal for contemporary casual womenswear. The garments are meant to evoke ‘the feeling of waking leisurely in the afternoon of a long vacation’ and presented an array of soothing hues of lilac, mint and beige throughout. Most pieces were composed of wool and cotton blends with cinched waists and loosely tied belts providing structure to looks. Key pieces included a loosely cut dark green overcoat with faux fur lapels and wool blended cinch bottom lounge pants that exuded a sense of luxurious relaxation. Jessture brought the evening back to earth with a masterful blend of minimalistic cuts that look easily at place on both the boulevard and living room.

Alexandra Zofcin from US brand The House of AmZ presented ‘Self_ A Reflection’, a spiritual and artistic exploration into the emotions and experiences that make up the creation of the individual. Drawing inspiration from nature, this calm collection was made up of deep earthy tones and delicate natural fibres such as fine silks and organzas. Models graced the runway walking on their tiptoes holding delicate flowers, adding to the calmness exuding from the garments. The eco-conscious collection of dresses and blouses featured wing-cap sleeves, silk charmeuse pockets, woven linen, cream coloured culottes and ribbon straps which airily floated along the runway. The brand interweaves different materials and patterns, most notably seen in a remarkable iridescent skirt with hues of dark green and plum mixed with fresh cream-coloured linen.

Vancouver based brand EVAN CLAYTON filled the room with adrenaline with his new collection ‘LIK EHELL’, which fuses art and fashion to create a political, personal, and artistic expression. Smoke rolled out on the runway as models featured bold garments with a theatrical appeal. The collection drew on references to medieval armour and combat gear, all combined with feminine touches like exposing mesh, soft frills, and brocade designs to create sumptuous daredevil pieces. Deep crimson and somber black dominated the collection, which was further brought to life with intense maroon gems. Garments featured short dresses with shoulder pads, crotchless trousers, and corsets, accessorized with heavy metal belts used as straps, and even a silver sword.

Margot, by Japanese designer Hana Imai, showcases their debut collection of dresses, which was inspiredby women and aims to simplify their everyday outfits and lives. Imai uses calm neutrals and soft cotton fabrics to achieve light and airy simplicity. The prairie style dresses featured a wide style of necklines from deep v-necks to off-the-shoulder, and patterns ranging from plaid to polka dots were further lavished with light ruffles, lace, and puff sleeves. Included was a sophisticated take on the classic sweater dress made from soft tan wool. The hair looks were pieced together with low ponytails tied encased with thick ribbon.The melange of styles harmonized together to create graceful silhouettes, radiating the brand’s goal of simplicity.

Vancouver brand Sunny’s Bridal finished off the night with their dazzling collection ‘The Divine Feminine’.Choreographed to perfection, the show featured five sets of South Asian style lavish dresses, leaving the audience in awe. Each set featured soft silhouettes and colours ranging from fresh pastels and florals, metallics and bold hues, with the final set comprising of all-white, accented with silver sparkles. The luxurious dresses were all embellished with sparkling jewels, catching the light and glimmering as the models sauntered down the runway. Styles included two-piece sets and mermaid and A-line shapes, which were accessorized with detailed tassels, lace, fringes and flowing trains. The extravagant collection was the embodiment of strong women as female anthems played in the background and feminist messages were held on placards.

Photos by Filippo Fior / Imaxtree.com

Day 5 at Vancouver Fashion Week F/W19

Friday, March 22nd, 2019–Vancouver, BC–Friday night was a sensation, with a multitude of styles presented by designers hailing from Canada to New Zealand.

Local Vancouver designer Amy Herndon from IZATION STUDIO presented her visionary collection [Popularity Contest], which aims to expose and break down societal norms. Herndon’s line embodies this idea through its experimental composition, technical approach, and urban streetwear influence. The unisex garments transcended gender roles as male models donned the runway wearing ankle-length skirts and females wore baggy hoodies, dark makeup was worn by both. Fabrics that were interlaced with unconventional zippers and quotes like: ”we don’t clique” and “conformation”. Herndon intertwines function and form, combining soft textures and layers to create clean-cuts and boxy, relaxed shapes in hooded sweaters and loose-fitting pants. Most notable was a bright yellow floor-length puffer jacket paired with cobalt blue baggy trousers.

Ay Lelum-The House of Good Design, a line crafted byB.C. based sisters Aunalee and Sophia, presented their enchanting new collection, The K’wuyucun~Grizzly Bear. The sisters drew inspiration from Coast Salish culture and their family story originating from the ethereal GrizzlyBear, which was encapsulated in the pieces by the incorporation of intergenerational Coast Salish art. Garments featured nature-inspired colours, with shades of sage, turquoise and muted yellows, all infused with calming neutral tones. Floor-length column dresses of silky, metallic fabrics danced on the runway, alluding to an image of a flowing river while velvet top sand jackets lined with fur seemed to mimic a bear’s delicate coat. Also featured were draping shawls and hooded capes with embroidered intricate Coast Salish designs. Their showcase of wearable Indigenous art garments was a modern day storytelling of ancient traditions which left the audience in awe.

Emelia’s Swimwear, a Canadian brand by Emelie Hausler, transported the audience to a tropical holiday through their collection of luxury swimwear. Energetic and playful models worked the runway wearing flirtatious bikinis, interacting with each other and taking the spontaneous selfie. Hausler draws colour inspiration from her travels, resulting in diverse shades ranging from earthy tones to vibrant and bright hues which caught the eyes of the audience. The reversible swimwear was interlaced with modest mesh inserts, playful zipper sand feminine belts and braids, keeping each piece a balance between functional and stylish.The show finished with a dazzling finale as the models strutted down the runway for the last time collectively in head-turning bright fuchsia pieces.

The first of a presentation by Apparel Magazine, Bradley Smit’s collection personified the discolouration of glaciers. Through fabric, he imitated nature, starting with soft whites and blues that progress to increasingly darker silhouettes. The collection by the New Zealand based designer featured an array of gowns, floating blouses, and wide pant jumpsuits highlighted by hand-dyed elements of blue. While Smit channelled the ocean, Wairata presented wonderfully floral silk details that decorated dresses reminiscent of 1920s flapper girls, modernized with asymmetrical hemlines. The collection was wonderfully seductive with dresses that exposed the shoulders and included sequin details. The final collection presented by Apparel Magazine, from Aania, showcased a collection of tailored dresses, pants and tops exclusively in deep green, white and classic stripes. The show finale featured an exquisitely feminine, eye-grabbing silk dress.

Consulate General of the Republic of Indonesia presented a show that exposed the rich, diverse and beautiful fabrics to be found across Indonesia. NY by Novita Yunus offered three pieces that featured a royal, golden, traditional Indonesian pattern and a sweeping red sash juxtaposed with modern silhouettes in a blazer, v-neck dress, and A-line dress. Bernada communicated Indonesia's rich variety of fabrics through a line generous in material that expertly mixed and matched patterns. The items themselves, while often traditional tunics, vest and skirts, felt stylish and accessible with modern accessories and muted colours.

Faun, by Canadian designer Marisa P. Clark presented a wonderfully wearable collection this evening. A robustly feminine line featuring silk dresses, wide-legged pink pants and a suede jacket, the items stood apart due to a diverse colour palette of pink, teal, red, and blue. Clark added texture and dimension through details such as pearls, gold trim, gloves with fluffy cuffs and the brand’s signature antlers. The line looked sensual and flirty passing down the runway but would easily translate into any young woman’s office and social wardrobe.

HAMON, a Japanese brand created by Kumiko Iwano, showcased innovative and masterful craftsmanship through an extensive line exclusively made from fragments of fabric and materials left over from her last 10 years of production. ‘RE:incarnation’, a collection that spoke to the themes of memory and rebirth, started with a bright, eye-grabbing red dress and moved throughout a rich palette of black, grey and purple to conclude with beautiful white dresses.Most of the items featured one colour but added incredible texture through recycled fabric sewn upon the items in numerous ways, including raw and frayed strips, hemline tassels, patches and folds. Keeping the traditional Kimono silhouette of long jackets and robes with wide sleeves overlong pants or skirts, Iwano’s collection looked effortlessly elegant and, while innovative and creative, perfectly comfortable and wearable

Photos by Filippo Fior / Imaxtree.com

Day 4 at Vancouver Fashion Week F/W19

Thursday, March 21st, 2019 – Vancouver, BC – From gothic blacks to vibrant colours, Thursday was a night to remember with an eclectic mix of styles.

Thursday night kicked off with Taiwan-based Ming Design Studio by Ching-Ming Chen. Her latest collection, ‘Charm.2015,’ is defined by vibrant medleys of colour pieced together in a variety of silhouettes. From peplum skirts to militaristic coats, Ching-Ming has clothed the female form in every way possible. Evoking nostalgia through retro designs, Ching-Ming utilized subtle sheer and cotton fabrics highlighted with velvet accents. Ensembles were completed with natural makeup and white, black, or nude shoes. Many outfits were also paired with petite, brightly-coloured purses suspended at hemline level.

Next was GRANDI by designer Grandy of Vancouver. A returning designer, Grandy presented her bold, crayon-inspired collection entitled ‘Essential Colours’. All ensembles were monochrome, completed by small conical headpieces atop voluminous curled hairstyles. Glossy fitted jumpsuits and dresses in every colour of the rainbow were brought to life with the help of matching metallic lipstick and wide-brimmed shades. Grandy has splashed a collection of wonderfully elementary colours onto wardrobe staples.

Lisa Aviva, by US based designer Lisa A. Bleviss, commanded the runway with an intensely accessible yet modestly sensual collection. A size 10 + brand, Bleviss’ collection was a celebration of curves. It presented a selection of elongating dresses and skirts that floated down the runway in muted yet sophisticated colours of army green, camel, and blues. The collection offered fitted yet flattering pieces that did not hide but celebrated a fully figured form. The collection ended on a high with two knit, heel length, cinched at the waist ponchos in reddish pink and rust with dashes of blue, maroon and green. A true testament to careful, creative and innovative craftsmanship, Lisa Aviva made a line that not only looked good on plus sized women but, in fact, looked better on a full form than any size zero counterpart.

Mabu49, a New York based brand created by Ntokozo Fuzunina Kunene, celebrated the designer’s rich African heritage though inspired yet modern pieces. The ‘THAWASA’ collection, meaning Light of the New Moon in Zulu, was named after and inspired by the journey to becoming a traditional healer. While ancient in its inspiration, the collection was nevertheless relevant and youthful with a line of wide-legged, high waisted pants, triangular rompers, and long tunics paired with white sneakers. Simple in colour and deliberately wearable, the collection was nevertheless unique due to its innovative silhouettes, artistic cut-outs, and dramatic necklines.

Sorockolita, by Russian designer Viktoriya Stukalova, mastered the aesthetics of Gothic subculture to create a memorable collection that was simultaneously show stopping yet also featured incredibly wearable pieces. A fine craftswoman, Stukalova incorporated the name of her collection, ‘Black Wing’, into the items with fascinating yet subtle accents such as leather cut outs on blazers that resembled a feathered wing or soft Luneville embroidery. Transporting the audience to the dawn of Gothic culture, the Victorian period, the collection brought back the corset, bodice and ruffled neck juxtaposed with skinny leather pants and stilettos to keep the looks modern and accessible. The collection was exclusively black and white yet nevertheless textured through its mastery of multiple materials such as wool, leather, silk, and cotton. ‘Black Wing’ made Gothic fashionable, sexy, and powerful.

Australian designer Francesca Alexander presented CONTINUUM from her brand Frank & Virginia as the night drew on, making a statement with a collection defined by drape and layering with tight-to-figure profiles. Pieces were consistently marked by splashes of vibrant colour that brought an energy to the runway that would prove difficult to emulate. Long skirts and jumpsuits were long and flowing with asymmetrical cuts. Pockets, folds and belts added depth and functionality to the line, and several pieces near the end of the order added a provocative feel with sheer fabrics and tightly cut forms. CONTINUUM was well tailored, vigorous and sexy, and injected a jolt of energy into the Thursday night crowd.

Hometown designer and recent Blanche Macdonald graduate GEROME completed the evening with an electrifying show of streetwear-inspired looks for men and women. The collection featured a wide range of materials and influences- from ice white leather pants matched with fluorescent orange turtlenecks to oversized corduroy puffer jacket and matching brown pants. The soundtrack featured Vancouver-based rap group So Loki and was explosive and visceral, driving models to walk forcefully down the runway. Influences came directly from hip-hop culture with samples of 70’s cuts and futuristic concepts. Although the show was incredibly varied, it stayed true to GEROME’s sense of style, and he earned a standing ovation from the crowd as he danced with his models at the outset of the show.

Filippo Fior / Imaxtree.com