Q & A with Fashion Brand Mel Elegance

915944532.jpg

Mel Elegance

Vancouver based brand

MM: Can you introduce your brand and yourself in a few sentences?

Mel Elegance is for resort apparel, looking for comfort and minimalism.

MM: What sparked your interest in fashion?

When I was about 5 years old, my mom made a backpack for me using scrap fabric. Ever since then, being a Fashion Designer became my dream.

MM: Can you describe your creative process?

Inspiration followed by drawing, editing, more editing, pattern making, and lastly, sample making.

MM: Where do you find inspiration in your day-to-day life?

Travelling, reading magazines, reading books, watching movies, reading poetry.

MM: What kind of questions do you ask yourself when you begin creating a collection?

I ask myself if the piece is chic and if it is balanced.

xx.jpg

MM: How did you learn the business of fashion?

Fashion to me, is more like a hobby. Every collection I design, I focus solely on my inspiration and characters.

MM: How do you find working as a designer in Canada? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Working as a designer in Canada, especially in Vancouver, is really hard. Every time I design a collection I can’t find the right supplies!

Yes, the culture affected me a lot.  As a Chinese Canadian, East meet West Culture has made my designs lean more towards Western style informal wear, but with intricate Eastern-inspired details. 

MM: What is your favourite part of being a designer? What drives you to design?

For me, making samples is like being able to create a Miracle. From idea to reality.  I often struggle to find the clothes that I want to wear so being able to make them makes it easy!

_DSC4552.JPG

MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

My F/W 2019 collection is called: Celestial. The inspiration came from my summer travels to Alaska in Delaney national park. I saw an array of beautiful colors from flowers and the sounds of wildlife were so pleasing to hear! The glaciers peacefully close by, seemed to be smiling back at me.

MM: What is your favourite part of your new collection?

The color palette.

Glacier’s white, vibrant floral colours, and the wildlife’s distinctive grey.

MM: What is your favourite piece from the new collection?

It’s hard to tell. I like every piece from this collection. If I had to choose, the asymmetrical silk skirt would be my favorite because I designed it specifically for myself. I am short so I designed this skirt to make me feel taller and it does just that!

Thank you for telling us about your journey into fashion design. We can't wait to see Melissa Yin show at Vancouver Fashion Week for the F/W19 season.

Check out Melissa Yin at: melissayin.co

Q & A with fashion brand YONFA

YONFA.jpg

YONFA

Japanese fashion brand

MM: Can you introduce your brand and yourself in a few sentences?

I was born and raised in Japan by Korean immigrants. My diverse cultural background led me to develop a strong sense of Japanese fashion and an appreciation for Korean production methods. It has been three years since I established my own brand, YONFA, in 2016. YONFA’s target consumers are mature women who love fashion and are open to trying new things and changing their everyday style.

MM: What sparked your interest in fashion design?

Like any designer, it started with wanting to make clothes that I love. I have loved fashion since I was a little girl. Growing up, I began experimenting with fashion and mixing pieces from fast fashion brands and luxury brands to create my own style.

One thing I always wished I could find was a brand that was affordable but that had the qualities of a luxury brand. One that would inspire confidence in women. Now that I’m designing my own clothes, this desire for affordable confidence inspires my creations. I hope my brand will be a breath of fresh air in the fashion industry!

YONFA3.jpg

MM: Can you describe your creative process?

The most important thing while I am designing, is to think about what kind of clothes I would personally want to wear. Mature women do not like clothes unless they fit them well, can be used in different ways, and are durable. I always think of their needs first and after that, find a balance between casualness and quality.

MM: Where do you find inspiration in your day-to-day life?

I get most of my inspiration from day to day occurrences such as looking up the sky when I wake up, eating meals, and seeing art in museums or listening to music.

MM: What kind of questions do you ask yourself when you begin creating a collection?

What would I want to wear? What kinds of materials would I want to have? What colours would I like to see? I consider my own taste while I design.

MM: How did you learn the business of fashion?

From my previous job at a clothing store, I learned customer service, visual merchandising, operations, and how to train staff. After that, I went back to school as a fashion business major and gained even more knowledge.

YONFA4.jpg

MM: How do you find working as a designer in Japan? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I am very proud to be one of the many fashion designers in the world. In Japan especially, the standard for fashion is high so it is truly an honour. I also think the use of social networks has been a huge impact for me and expanded the reach of my brand.

MM: What is your favourite part of being a designer? What drives you to design?

My favourite part is when I put all of my ideas together and get positive feedback from customers. They love my collections and that motivates me!

Thank you for telling us about your journey into fashion design. We can't wait to see YONFA show at Vancouver Fashion Week for the F/W19 season.

Check out YONFA at: YONFA

Q & A with Fashion Brand HAMON

L1000531_00000.jpg

HAMON

Japanese fashion brand

MM: Can you introduce your brand and yourself in a few sentences?

The impressed feeling reverberates. Like a drop of water falling on the water will continue to expand with a beautiful arc. Both inside and outside.

MM: What sparked your interest in fashion design?

I felt interested because fashion reflects the spirituality of a person.

MM: Can you describe your creative process?

I visualize various conscious thoughts and emotions that I feel on a daily basis and I turn them into clothes.

IMG_0974.jpg

MM: Where do you find inspiration in your day-to-day life?

I find inspiration within myself. I am constantly trying to see things from a different perspective.

MM: What kind of questions do you ask yourself when you begin creating a collection?

Questions of individuality and diversity. Thoughts and emotions come from the same place. Don’t they? View yourself from different points of view. Lastly, do I have to make it or do I want to make it?

MM: How did you learn the business of fashion?

I am learning from various individuals I have met through my work. Everyone gives me advice and shares their opinion from their point of view. I am really interested in hearing everyone else’s perspective.

IMG_0844.jpg

MM: How do you find working as a designer in Japan? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

I started making clothes by myself. As most people know, Japan has a very unique culture. I design without intention. I think that overthinking the design process interferes with creativity. Through clothes, I connect with different individuals in society.

MM: What is your favourite part of being a designer? What drives you to design?

Being able to bring an idea to life.

MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

Regeneration. The leftover fabric after making clothes, fragments of woven fabric being repurposed. This collection celebrates accidents and the inevitability of life by focusing on the power of your mind to create.

IMG_0963.jpg

MM: What is your favourite piece from the new collection?

The Two Sided Dress (pictured above).

Thank you for telling us about your journey into fashion design. We can't wait to see HAMON show at Vancouver Fashion Week for the F/W19 season.

Check out HAMON at: HAMON Clothes

Q & A with Fashion Brand Emelia's Swimwear

Emilia's swimwear draft 1.jpg

Emelia’s Swimwear

Toronto based fashion brand

MM: Can you introduce your brand and yourself in a few sentences?

I’ve always considered myself to be a ‘Follower of Sunshine™’, and the Followers of Sunshine™ are who I create my swimwear for. My brand focuses on quality, comfort, function, and of course, style with an emphasis on environmental stewardship. 

MM: What sparked your interest in fashion design?

I was travelling to many beach destinations and I found that there was a lack of  high quality, functional, and cute swimwear. I wanted to create a bathing suit that would be all of these things and also last for many swimwear seasons to come. 

MM: Can you describe your creative process?

My creative process is always different.  I am continuously asking other women and men what they would like to see or have in a swimsuit. 

unnamed-3.png

MM: What kind of questions do you ask yourself when you begin creating a collection?

What makes one feel beautiful? What makes one feel confident? What’s going to make others turn their head when they see someone in Emelie’s Swimwear? What activities is one going to want to do while in swimwear? 

MM: How did you learn the business of fashion?

I am self taught and studied other designers and felt that many aspects of the bathing suit could be approved upon without sacrificing cost. 

unnamed-2.png

MM: How do you find working as a designer in Canada? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

In Ontario our summers are short but the time is well spent with outdoor activities and soaking up as much sun as possible. I take this into consideration when designing swimwear as I want my pieces to be practical and functional for the many summer actives but I also want them to be comfortable and stylish. I live in Wasaga Beach, Ontario, I truly love it and feel very much connected to my home. However, as a Follower of Sunshine™, I find a little bit of ‘home’ wherever I travel. 

MM: What is your favourite part of being a designer? What drives you to design?

My favourite part of being a designer is the satisfying feeling of seeing women in my swimwear and seeing how their inner confidence and beauty truly shines. Helping make women look and feel good is what drives me. 

MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?

Health and wellness has become a big part of today’s society and is my inspiration for my F/W19 collection. Introducing daring reds and confident blues represents the attitude behind the new collection. 

unnamed.png

MM: What is your favourite piece from the new collection?

If I had to pick just one, I would say my new ‘Marcella’ mesh onesie. The back detailing is so flattering and is very beautiful. 

Thank you for telling us about your journey into fashion design. We can't wait to see Emelia’s Swimwear show at Vancouver Fashion Week for the F/W19 season.

Check out Emelia’s Swimwear at: emeliasswimwear.com