Q & A with Fashion Brand DOXA

DOXA

Mexico based designer

Can you introduce your brand and yourself in a few sentences?

DOXA is a Mexican Brand created by industrial designers with a love for fashion, Xammy Vergara and Dominique Couture. We make modern and stylized designs by hand with high quality materials and artisanal processes.

What sparked your interest in fashion design?

Fashion has been a very important part of our lives and we’ve always appreciated the different points of view from the other brands from around the world. We thought it was time to show the way we see fashion. 

 Can you describe your creative process?

It starts with a concept, then we start our research and begin to brainstorm the pieces that we want to create.

Then, we make designs and variations—about 30 to 60 variations from each design—until we achieve a design that we are both happy and proud of. 

What is your favourite part of being a designer? What drives you to design?

Our favourite part is the final product. We love to see all of our work and ideas materialized into something tangible. Our love for fashion and materials are some of the things that drive us to design but also the moments when we see someone appreciating something we created.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

We feel connected to our home but this does not necessarily affects our design aesthetic. Our inspiration comes from all over the world—sometimes we are inspired by materials and techniques from México but sometimes we are inspired by other countries we’ve been to. 

In anticipation of your runway show at Vancouver Fashion Week, what are you most looking forward to?

The international exposure our first runway show will bring to the brand.

What is the inspiration behind your S/S20 collection to be showcased at Vancouver Fashion Week?

Since this is our first showcased collection, we are inspired by different textures, stylized silhouettes and different manufacturing processes. We are introducing DOXA to the world.

What are you hoping are the reactions from audiences seeing your designs (perhaps for their first time)?

We are creating statement pieces that we want people to feel connected to and items people will cherish for many years.

Thank you for speaking with us, DOXA. We look forward to seeing your collection on the VFW runway.

Photos contributed.

doxamexico.com

@doxa.mx