MM: Can you introduce your brand and yourself in a few sentences?
Hana Imai, designer for Margot, is a Japanese model for A-Plus, a Japanese entertainment production company. She has appeared on various TV shows, magazines, and fashion show events, not only as a model, but also as a designer for MARK STYLER since 2013. After 5 years practicing as a designer, she will launch her own brand “Margot” this spring, March 1st, 2019.
“Margot” is a brand that empowers all women by supporting their inner beauty and self-love. Our aim is to bring out the hidden attractions and charm that every woman has.
Our first collection will be an all dress line-up which one can wear on a wide range of occasions, from casual days to formal events.
MM: What sparked your interest in fashion design?
When I was working as a Gal (a Japanese subculture) model, I found myself very interested in clothing and fashion culture and I found the confidence to start my own brand. I have a lot of experience that I have accumulated over the past 5 years working as a designer and it was time for me to put it to use to grow my personal brand.
MM: Can you describe your creative process?
I believe that everyone has concerns or problems with their body and fashion so I wanted to help them by designing clothes. The reason I am designing a dress collection, is to simplify everyday outfits so women have more time to focus on their beauty and self-love.
MM: Where do you find inspiration in your day-to-day life?
Social media is a big part of my life and it is a great way to research modern women’s needs and information. That is where I get most of my inspiration.
MM: What kind of questions do you ask yourself when you begin creating a collection?
What clothes do I want to wear myself? What clothes make me happy?
MM: How did you learn the business of fashion?
Through my background working with several designers.
MM: How do you find working as a designer in Japan? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?
I am thankful and proud of myself for being able to work as a designer for the past years in the respectful Japanese culture. Giving hospitality to others is a big part of our culture, which I love. I want “Margot” to be the brand to help the empower women through the clothing we create.
MM: What is your favourite part of being a designer? What drives you to design?
When I see the clothes I designed with love on people walking down the street or on social media, I feel excited and experience a happiness that I have never felt before.
MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?
Our theme for this collection is women and everything they symbolize.
MM: What is your favourite item from the new collection?
I don’t have a particular favourite because I put so much effort and love into every piece that I love them all! I can’t wait to show our new collection.
Thank you for telling us about your journey into fashion design. We can't wait to see Margot show at Vancouver Fashion Week for the F/W19 season.
Check out Margot on Instagram.