Toronto based fashion brand
MM: Can you introduce your brand and yourself in a few sentences?
I’ve always considered myself to be a ‘Follower of Sunshine™’, and the Followers of Sunshine™ are who I create my swimwear for. My brand focuses on quality, comfort, function, and of course, style with an emphasis on environmental stewardship.
MM: What sparked your interest in fashion design?
I was travelling to many beach destinations and I found that there was a lack of high quality, functional, and cute swimwear. I wanted to create a bathing suit that would be all of these things and also last for many swimwear seasons to come.
MM: Can you describe your creative process?
My creative process is always different. I am continuously asking other women and men what they would like to see or have in a swimsuit.
MM: What kind of questions do you ask yourself when you begin creating a collection?
What makes one feel beautiful? What makes one feel confident? What’s going to make others turn their head when they see someone in Emelie’s Swimwear? What activities is one going to want to do while in swimwear?
MM: How did you learn the business of fashion?
I am self taught and studied other designers and felt that many aspects of the bathing suit could be approved upon without sacrificing cost.
MM: How do you find working as a designer in Canada? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?
In Ontario our summers are short but the time is well spent with outdoor activities and soaking up as much sun as possible. I take this into consideration when designing swimwear as I want my pieces to be practical and functional for the many summer actives but I also want them to be comfortable and stylish. I live in Wasaga Beach, Ontario, I truly love it and feel very much connected to my home. However, as a Follower of Sunshine™, I find a little bit of ‘home’ wherever I travel.
MM: What is your favourite part of being a designer? What drives you to design?
My favourite part of being a designer is the satisfying feeling of seeing women in my swimwear and seeing how their inner confidence and beauty truly shines. Helping make women look and feel good is what drives me.
MM: What is the inspiration behind your F/W19 collection to be showcased at Vancouver Fashion Week?
Health and wellness has become a big part of today’s society and is my inspiration for my F/W19 collection. Introducing daring reds and confident blues represents the attitude behind the new collection.
MM: What is your favourite piece from the new collection?
If I had to pick just one, I would say my new ‘Marcella’ mesh onesie. The back detailing is so flattering and is very beautiful.
Thank you for telling us about your journey into fashion design. We can't wait to see Emelia’s Swimwear show at Vancouver Fashion Week for the F/W19 season.
Check out Emelia’s Swimwear at: emeliasswimwear.com