Q & A with Fashion Brand JNORIG


MM: Can you introduce your brand and yourself in a few sentences?

JNORIG was born in 2017 with my first collection, Spring/Summer 2018 “Two Opposite Worlds”, and the name JNORIG is a joint of the J of Javier and NORIG is my last name Giron read from right to left. My brand is the set of ideas and concepts to which I feel connected and passionate, starting with my love for architecture, especially Brutalism and Modular architecture, which is the career that I wanted to study at first. I opted for something more artistic because of my other facet and the background that I have in my family of dressmakers.

Moving from Colombia, where I was born, to Germany at the age of 12 had a great impact on the way I look at the world. The contrasts, the differences between cultures, anthropology and social behavior created in me a curiosity to know more, to travel to new places and stimulated me to keep learning, a drive I still have today in my personal life but also reflected in my work.

MM: Can you describe your creative process?

My creative process starts with a simple idea, which can be a silhouette, a finish or a fabric. Then I move on to the concept and search for references to give that idea a story. With the concept defined I start to draw the collection. I go and search for fabrics and colours to finally design and create a prototype. 

geometry / minimalism / clean

MM: Where do you find inspiration in your day-to-day life?

I have a clean, graphic and sporty aesthetic. In all my collections these elements can be found creating a play on minimalist and geometry. But the inspiration always changes.

The collections that we have presented up until now have all merged cultures. The silhouettes that I like and inspire me to create interesting and at the same time commercial garments.

As I mentioned before, my curiosity to know different cultures, study their behaviour, their clothing and overall how the human being has developed, is a source that I will continue to use as inspiration.

MM: How do you find working as a designer in Spain? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

Spain is a country in which the textile industry has not yet disappeared and this is an advantage when looking for resources. I think culture affects my design in every spect, not only Spanish  culture but every culture of the work. I feel connected to Spain on an emotional level, I feel at home surrounded by the beautiful city, beaches, food and culture Barcelona has to offer.

MM: What sparked your interest in fashion design?

I have fond memories of being surrounded by family. My grandmother worked as a tailor and at a very young age I was exposed to pattern making, frequently walking on top of and around patterns in the house. JNORIG embraces this artisan background through both the inner workings of the brand and me as it’s creator. My mother left Latin America to seek out new opportunities and adventures; this restless desire was passed on and sparked in me an interest to study design in different places to absorb different cultural and artistic influences.

MM: What is your favourite part of being a designer? What drives you to design?

In my opinion the best thing about designing for men is that I can create things that are not as explored yet as they are in womenswear. For example men nowadays dare to wear garments that used to be classified as feminine, such as skirts or crop tops. I think we live in a time where I can give men the opportunity to express himself without going too far. There is still room for innovation. And of course it’s great I can design things that I personally want or am looking for but can’t find in stores, which is cool! I think every designer feels passion in creating 'things', making ideas come true and telling a story or a point of view. 

MM: What is the inspiration behind your S/S19 collection to be showcased at Vancouver Fashion Week?

In keeping with our last two collections, SS19 “Complex Minimalism” refreshes the idea of merging two opposite cultures. Our idea is to break with social, political and religious boundaries in the technological era in which we live. On this occasion we chose to express this by merging the simplicity of Amish lifestyle and the complexity of Indian Tribes, who both live life depending on only limited resources. Prints, embroideries and silhouettes have been inspired by the Rabaris, while our black, white and red color story is influenced by the way their men and women dress. On the other side, we have maintained an Amish-like simplicity throughout garments. Classic Amish suspenders inspired the resurgence of straps that are seen throughout this collection, and the typical hand-made Amish blankets are the insight behind black and white patterns. Our pieces challenge preconceived notions about what typical sportswear, and menswear looks like.

Thank you Javier for this insight into your label JNORIG. We can't wait to see your show at Vancouver Fashion Week for the SS19 season.

Follow JNORIG on Instagram @jnorig and check out the website jnorig.es