French Girl Beauty Secrets: Tips To Look Parisian Pretty

We talk with French Youtuber Estelle Fitz on all things makeup


MM : Can you introduce yourself to our readers?

Estelle: Yes, of course! my name is Estelle Fitz, I am 22 years old and I have spent the last 4 years making videos on Youtube, specialising in make-up. As an actress, I also do auditions for movies and TV shows. I went to a movie school in Paris called 'Le laboratoire de l’Acteur d ‘Hélène Zidi' (The laboratory of the Actor Hélène Zidi) which was an amazing experience. I would also say that I am extroverted person; lively, and a real dreamer!

MM : How would you define French Beauty?

Estelle: The French style is essentially wearing almost no makeup at all. A little bit of black mascara, some blush on the cheeks, and then, of course, the masterpiece, red lipstick. The concept is quite the opposite of me (laughs).


MM : What do you think about the actual make-up industry in France?

Estelle: I love our makeup industry because it has become an art; we dare to do lots of things and we really have more fun than before.

MM : What are the big trends in make-up for 2018?

Estelle: For 2018, it's all about highlighter! I think we will be choosing the product which highlights the most, the one we can really see in photos. This trend will be the biggest one, which really we started to see in 2017. I am also very attracted to a new colour trend- I can see that colours like pink or blue have been used on eyebrows, and this is so interesting and fun. I'm pretty sure I will give it a try, why not?


MM : Could you define your favourite makeup style?

Estelle: I love doing make-up that we can really see. I always use a black eyeliner, I accentuate my eyes instead of my lips. I try to use all the colours I can; pink, black, green even violet. I have fun with all the tints I can play with.

MM : Could you give us some tips? For example, to make eyes look bigger?

Estelle: I use a white pencil in the inner lower eyelid, it is really pretty.

MM : To slim a face?

Estelle: Contouring is the foundation base! I use it on the hollow of my cheeks

MM : To match eyeshadows to your hair, eyes, or skin tone?

Estelle: To me, brown colour matches everyone’s eyes, skin colour and hair. It is a tint which matches everything.


MM : What are your favorite brands?

Estelle: I love the 'Better Than Sex' mascara from Too Faced. It gives me so much volume on my eyelashes. Lately, I have been using 'Power Fabric Foundation' from Giorgio Armani. It lasts all day long and has a beautiful matte finish. I am not a big fan of lipstick, I don’t wear it so much, but I can say that Kylie Jenner’s lipsticks are wonderful.

MM : What kind of makeup can match with a red lip makeup?

Estelle: I would say a very matte makeup in a beige tint, with some bronzer on the face.

MM : What kind of skincare do you recommend? What is your skincare routine?

Estelle: To be honest, I don’t have a set skincare routine. The most important is to always remove your make-up before going to sleep, whenever it is, and to drink a lot of water. I would recommend using moisturising cream made specially for your type of skin.

Thank you Estelle for your beauty insights. MM readers, which of these French Beauty tips are you going to take away?


Check out Estelle's Youtube channel So Urban Girl here...


This week Deciem opens its first Vancouver location

Deciem, a self proclaimed 'abnormal' beauty company is known for their word-of-mouth marketing. I’d heard about the company from one of the blogs I follow, and only noticed that they were opening a Vancouver store solely because I pass the storefront on my daily walk to work. With some investigation, the only marketing I found on the store opening was a single Instagram post casually announcing the opening date, and a small note on the Locations page of their website. With little to no marketing on the opening, I was surprised to find that when I arrived mere hours after they opened their doors Deciem was packed with a line that wrapped around the store.



Perusing their many products, I felt pretty overwhelmed. No idea what Superoxide Dismutase Saccharide Mist is, or how I was supposed to apply Granactive Retinoid 2% in Squalane. I had entered into a new world! It was clear the customers were hyped, the store was a buzz with conversations on skincare and people gushing about their favorite products. With all employees dutifully attending the many customers, I decided that I needed to run back to my laptop and do some more research on Deciem and what it had to offer.

In their own words, Deciem is an umbrella of brands focused on advanced functional beauty. From a new-comers perspective I see Deciem as a sort of modular beauty company. They are ten unique brands under the parent company, Deciem. From their line of beauty supplements called Fountain to a line of cleansing conditioners called Hif, to one of their most popular brands, The Ordinary. Each brand carries an array of unique products targeted to a certain beauty niche. Personally,  I've added one of The Ordinary’s cold pressed oils to my nightly facial regimen.


To my understanding, The Ordinary has essentially deconstructed serums to specific key ingredients that you may see in popular brands. Instead of giving them, catchy names, they simply tell you what's in it. Finding what you're looking for requires a little more digging than you might be used to. For those who are overwhelmed, they have this really helpful guide that can be found here. If you’re looking for a more personal touch, customer service reps will also talk with you and help you find the perfect products for your skin via email or in the store.

So, Who is Deciem for?

Deciem is for the person who wants to take their beauty products into their own hands. The way the company is structured, you need to put in at least some effort into finding out what product is right for you. It definitely takes a little more than just reading the bottle, or finding the 'Dry Skin' label. Overall you can't beat the prices of most of the products and the simplicity allows you to mix-and-match with whatever works for you. Personally, I’m excited to have this brand nearby to keep in my arsenal as I continue on my own personal skincare journey.

What are your thoughts on skincare and beauty? Are you interested in knowing the specifics of your beauty regime, or are you more of a 'if it works, it works' type of person?

Photo Credit @Deciem on Instagram and


Embrace your inner artist


Taking inspiration from the Vancouver Fashion Week's Spring Summer 18 runway we spotted a new makeup trend – coloured brushstrokes. From the likes of Dania Shinkar, Krow, and Profanity by LillzKillz, these designers completed their looks with a rich make-up palette of vibrant tones and chalky pastels.


Applying vibrant hues to your visage creates a modern look, and used in subtle ways can really enhance your makeup. We suggest a sweep of a plain flat colour across the lid. Use lightly and wear with plain monochrome outfits; minimal white and black will really emphasise the pops of colour. You could even create a simple twist on your favourite look with a bright coloured liquid eyeliner— like blue or purple — instead of your staple black.

If you’re looking to switch up your style and renew your makeup, try something a little different and get inspired by colour. Add a touch of vibrancy to your palette!